Made in New York - The JBFCS Honors Russell Simmons, John A Herrmann and David F. Everett

Made in New York - The JBFCS Honors Russell Simmons, John A Herrmann and David F. Everett

April 22, 2010

The Jewish Board of Family and Children’s Services honored Russell Simmons, David F. Everett and John A Herrmann at the Annual Spring Benefit, Made in New York—A-listers seen showing their support throughout the evening included, model Katie Rost (arriving with honoree date, Simmons), Ralph Lauren model Chris Collins, Rabbi Marc Schneier, and socialites Jean Shafiroff, Ann Rapp and Sharon Bush. Emceed by WNBC Anchor DeMarco Morgan, the special event was held at New York City’s Guastavino’s and featured a cocktail reception and seated dinner with proceeds benefitting JBFCS’ 175 community-based programs, residential facilities, and day-treatment centers that annually serve over 65,000 New Yorkers-in-need of all faiths, races and cultures.

Addressing the evening’s guests, Executive Vice President & CEO, Paul Levine expressed,
“Tonight’s event was a success on so many levels. We raised over $800,000 to support our work, we introduced the agency to a whole new audience of supporters— and we celebrated the outcomes of our work by featuring a number of former and current clients who have overcome their not-insignificant struggles with our help. Many of them have gone on to great things. That is what this agency is all about: helping people put their lives back together and succeeding despite the odds. I am extremely proud of what we do.”

Guests ended the evening with exclusive goody bags, featuring must-haves from Advanced Derma Laser Tech Inc., Aestelance, Alcone, Alley O’ Designer Gourmet, Amoy Couture Hair, Amrita Singh Jewelry & Accessories, BookSwim, CAPE COD Potato Chips, CBS, Clarins, Dashing Diva, Amiya Prasad, M.D., e.l.f., Essie, Equinox, Hillside Organic Candy, KISS, Madame Paulette, Panoramic View Resort & Residences, Popchips, Pure Yoga, Rene Furterer, Serenity Zen Beverage™, Solstice Sunglass Boutique, Soul Cycle, Tate’s Bake Shop, Tela, The Sports Club/LA, Time Out New York, Vitafusion, and Vita Coco.

ABOUT JBFCS: JBFCS has been a trailblazer in treating social problems for more than a century. Today, JBFCS is one of the nation’s largest and most respected nonprofit mental health and social service agencies— every night, over 1,000 individuals call a JBFCS residence home. The work of JBFCS is built upon a network of over 2,200 professionals, including social workers, licensed psychologists, and psychiatrists, as well as a cadre of clinical support personnel in continuing day treatment and residential treatment centers, and a corps of over 2,200 dedicated volunteers. JBFCS provides a comprehensive network of mental health and social services to promote well-being, resilience and self-sufficiency for individuals and families in need in the New York metropolitan area. As leaders in the field of human services, JBFCS mission is clear— 175 social service programs. 1 mission. To get help to those who need it. For further information, please visit.

Beauty bash unleashes the secret! Advanced Derma Laser Tech inc. celebrates 10 years and the Celebrity world's secret weapon

Beauty bash unleashes the secret! Advanced Derma Laser Tech inc. celebrates 10 years and the Celebrity world's secret weapon
April 13, 2010

Celebrity Hair Removal Expert Jennifer Kandemir for Advanced Derma Laser Tech Inc. is celebrating ten years of providing the most professional and confidential, groundbreaking treatments to some of the biggest names in Hollywood. Her undisclosed list of clientele ranges from A-list actors and Broadway performers to swimsuit models and professional swimmers—all of whom are looking for the leading treatments in laser hair removal with the highest regard for their privacy. Jennifer takes confidentiality seriously and treats all clients with the same personalized attention and discretion—which is why she is a prominent name in the discrete world of celebrity laser hair removal.

In celebration of the premier hair removal center’s 10th Anniversary, Advanced Derma Laser Tech Inc. partnered with Latisse®, the revolutionary beauty treatment used to grow eyelashes, held a Beauty Bash. Guests mingled amongst bellinis and chocolate-covered strawberries, while experiencing the latest techniques in facial and body hair removal.

Individualized attention and service sets Advanced Derma Laser Tech Inc. apart from the competition — upon a client’s first visit, he/she is greeted with a one-on-one consultation. The chicly-decorated space boasts an elegantly clean aesthetic, providing a tranquil atmosphere that sets clients at ease from the moment they step inside. Advanced Derma Laser Tech. Inc. employs two state-of-the-art types of laser hair removal technology – the Cutera Nd: YAG and the Alexandrite by Candela Gentle Laser – according to skin color/type. For further information, please visit.

ABOUT JENNIFER KANDEMIR: Inspired by a personal mission to rid the negative self-images of unwanted body hair from others, Jennifer transforms the lives of her clients through her work. A New York beauty industry veteran, she had long felt victim to the issue of unwanted body hair, negatively impacting her self-image and causing her to feel uncomfortable in her own skin. After undergoing laser hair removal treatment, Jennifer decided that she would learn to complete the laser hair removal procedure herself and began to take classes. At her three-month mark, Jennifer was gifted with a laser hair removal machine and she has never looked back since!

Panoramic View Resort and Residences - Montauk's exclusive new enclave

Panoramic View Resort and Residences - Montauk's exclusive new enclave

April 12, 2010
Welcome home to your doorman/concierge building on the ocean—the weather is warming up, which means the Hamptons season is just around the corner!

Distinctive Management, LLC presents a true East End getaway for bustling New Yorkers, the Panoramic View Residences—presenting the most exclusive, exceptionally-priced homes directly on the beach in the town of East Hampton. A renowned destination for over fifty years, the new luxury oceanfront villas are available for purchase at the Panoramic View. The perfect second home and seaside escape, this magnificent property encompasses over ten oceanfront acres across 1,000 feet of sandy white beach. Waking up to a breathtaking seaside view in the mornings, residents may have to remind themselves that they are in New York’s Montauk, not a Caribbean isle. Absolute attention to detail and luxury styling are incorporated into each and every aspect of construction. The Panoramic View Residences range in size and price to suit your needs; featured are one through five bedroom units, from 1,200-square-feet to 6,500-square-feet, available from under $2 million to $10 million.

Redefining luxury, the property’s year-round staff ensures that every need is met, from a fully-stocked refrigerator to the delivery of mail or dry cleaning. The Panoramic View promises residents the ultimate rest and relaxation experience. Amenities include poolside cabanas, fitness center, concierge service, porters, beach and pool attendants, on-site housekeeping, on-call massage therapists and fitness trainers. The Panoramic View Residences offer heavenly oceanfront living with none of the hassles associated with oceanfront home ownership. For more information, please visit.

About Distinctive Management LLC: The preeminent management company for exclusive, luxury properties in the Hamptons, Distinctive Management, LLC boasts an unparalleled expertise in high-end real estate management, including hotel resorts, cooperatives, condominiums, private estates and commercial properties. For more information, please visit.

BANGLE BANGLE! - Jewelry designer Amrita Singh brings the Glitz to Tinseltown

BANGLE BANGLE! - Jewelry designer Amrita Singh brings the Glitz to Tinseltown
April 8, 2010

Jewelry designer Amrita Singh won the hearts of the fashion and celebrity worlds in 2003 with the launch of Amrita Singh Jewelry. Her unique blend of Old and New worlds into exuberant, artistic pieces of fashion jewelry and accessories have earned her a huge A-list following—the likes of Anne Hathaway, Jessica Simpson, Jennifer Lopez, Faith Hill and Jessica Lange have donned her designs.

A connoisseur of art, Amrita believes in creating jewelry that incorporates the best elements of modern and classic designs. Studying the intricacies of Indian art through travel and extensive independent work, Amrita draws upon the designs of India and the Mughal dynasty to create artisanal Indian Jewelry and accessories. Her passion is evident in the development of both her lines—contemporary jewelry and fine jewelry collections.
One of Amrita’s contemporary jewelry collections, Bangle Bangle is the collection that made Amrita Singh Jewelry a buzzword in the fashion and design circles. The Bangle Bangle Collection combines art and fashion to create a dynamic look for any woman. Featuring an array of materials, styles and sizes, the collection ranges from sterling silver and designer costume jewelry pieces to intricate silk designs and fine enamel work. Featured in top magazines such as Women’s Wear Daily, InStyle, Glamour, Elle, Harper’s Bazaar and Vogue—Amrita Singh’s Bangle Bangle line has drawn the attention of women, celebrities and the fashion world alike.

Amrita Singh designs are available online and at top U.S. stores including Neiman Marcus, Nordstrom, Intermix, Macy’s and Holt Renfrew—the Fine Jewelry Collection is available exclusively at Bergdorf Goodman.

ABOUT AMRITA SINGH: Trained by the best in the field, Amrita Singh graduated from the Fashion Institute of Technology and also completed the prestigious two year executive training program at Bergdorf Goodman in New York City. Though jewelry-making began as an “accidental love,” it grew into a unique and compelling “passion,” according to Amrita. Her design interests are global, reflecting the city that she inhabits and works in: urban, culturally diverse, and infused with artistic inspiration.

Amrita Singh Jewelry and Accessories
580 Broadway, Suite 1109
New York, NY 10012
T: 212-869-3434
F: 212-840-6135

With the opening of Bhojan vegetarian restaurant Shiva K. Natarajan, Owner & Executive Chef, changes the face of New York's little India

With the opening of Bhojan vegetarian restaurant Shiva K. Natarajan, Owner & Executive Chef, changes the face of New York's little India

April 7, 2010
Now with the recently-opened Bhojan Vegetarian Restaurant, restaurateur Shiva K. Natarajan has done it again. Having opened a number of the most innovative and highly-reviewed Indian restaurants along the East Coast—including Dhaba, Chola and Tadka in New York City—he is now offering diners a refreshing take on Indian dining with the new vegetarian eatery.

The farthest thing from your average curry house, Shiva’s restaurants offer imaginative yet authentic menus. His restaurants stand out from Little India’s restaurant row neighbors because of a clear insight and vision behind his restaurant concepts. For instance, Dhaba offers a unique list of British-influenced curries, rarely offered at New York City Indian restaurants, while Bhojan boasts an all vegetarian and kosher menu featuring cuisine from Northern and Western India. Dishes such as the Thalis on Bhojan’s menu and the homemade Makkai ki Rotti on the Dhaba menu are the reasons behind Shiva’s success—he has the ability to offer new guests an authentic Indian dining experience while transporting Indian guests back to fond childhood memories.

The restaurant’s inspired interior design and walk-in friendly concepts such as Bhojan’s Sweet Shop have transformed Little India. Shiva’s restaurants attract both hip, young diners walking by on a Friday night as well as Indian guests who look forward to a homecooked meal, forever changing the face of Restaurant Row—a neighborhood known for its on-the-go dining options that is now, due largely in part to Shiva’s vision, a must-try NYC culinary hotspot.

BHOJAN
102 Lexington Avenue (between 27th & 28th Streets), New York City

ABOUT SHIVA K. NATARAJAN: Restaurateur and Executive Chef, Shiva Natarajan, is a veteran to the East Coast gourmet industry having opened eight highly-regarded restaurants; Dhaba, Chola and Tadka in New York City, Chola, Malabar Hill and Bombay Bar & Grill in Connecticut, Jaipore Royal Indian Cuisine in Brewster New York and Bombay at the Black Swan Inn in Lee, Massachusetts. Born and raised in Calcutta, Shiva fell in love with the art of cuisine by spending countless hours in the kitchen with his family, developing what would become his life-long passion for food. After completing his high school education in Bombay, he left India to pursue his MBA at Pace University in New York City. After traveling throughout India, experiencing many different cuisine styles of his native country, Shiva transported his expertise of Indian cuisine to the restaurant industry of New York City.

Dynamic Philanthropist takes the helm: JBFCS welcomes Tony Mann as new Board President

Dynamic Philanthropist takes the helm: JBFCS welcomes Tony Mann as new Board President

Tony Mann has taken office as Board President at the Jewish Board of Family and Children’s Services (JBFCS)— an honor that recognizes Mann’s twenty years of exceptional service to the agency. “Giving of oneself is more than a responsibility; it is a privilege,” says Mann. “Getting involved in something larger than myself, such as JBFCS, has taught me the importance of our accomplishments—both big and small. It is our collective impact in the city that counts and we do this by taking small steps. This has inspired me to work even harder.”

JBFCS provides a comprehensive network of mental health and social services to promote well-being, resilience and self-sufficiency for individuals and families in need in the New York metropolitan area. As leaders in the field of human services, the organization proudly serves people of all faiths, races and cultures. Today, JBFCS serves over 65,000 New Yorkers annually through a comprehensive range of 175 community-based programs, residential facilities, and day-treatment centers. With the single largest number of clinic licenses held by one agency, at any given moment, 6,200 New Yorkers are receiving treatment through the JBFCS network of clinics. For further details, please visit www.jbfcs.org.

In addition to his many years of service on the JBFCS Board of Trustees, Mann also served as chairman of Kaplan House, an urban residential facility for twenty-five adolescent males that provides an extensive independent-living skills program and therapeutic and support services. Last year, he launched the JBFCS Hudson Valley Ride, an annual bike ride fundraiser for JBFCS programs and services. The 2009 ride exceeded its first year goal of $250,000 to attain over $425,000. This year’s ride is July 18th with a $500,000 goal. (For more information).

“My vision for the future of JBFCS hinges on our practicing the highest levels of integrity and professionalism in serving families and communities,” said Tony Mann. “As we adapt to these uncertain times, we must remain optimistic as well as vigilant in serving the needs of a diverse population…and having a Board that reflects that diversity.”

A resident of Greenwich, CT, Mann is President of E-J Electric Installation Co., a 110-year-old electrical contracting firm in Long Island City, NY. E-J’s projects range from stadiums, water treatment and power plants to office buildings, transit facilities, schools and theatres. Notable projects under Tony Mann’s leadership include: Yankee Stadium, New York Times Headquarters, Bank of America – Mission Critical, 11 Times Square, Astoria Power & Poletti 500 MW Power Plants, WTC Path Station, Planetarium at the Museum of Natural History, JetBlue JFK Terminal, USTA National Tennis Center, Madame Tussaud’s, Jazz @ Lincoln Center, United Nations, and the Memorial Sloane Kettering Cancer Research Center.

The Launch of Fund Art Now - Bringing Together the Global Art Community

The Launch of Fund Art Now - Bringing Together the Global Art Community
April 3, 2010

Fêting the launch of the newly-formed not-for-profit, Fund Art Now (F.A.N.), a who’s-who of New York City’s art community came together for an evening of art and music at the chic art space, Collective Hardware. Founder of F.A.N. David Zelikovsky kicked off the ten-day celebration of art, with a mission to instill a new Renaissance within the global Arts community and change worldwide consciousness. The night highlighted provocative works by several artists, including Zach Hyman – rumored to be the latest love interest on the MTV Show, The City for star Roxy Olin – as well as Anton S. Kandinsky and Brian Reed, and showcased Ulysses’ latest “animated art” endeavor, along with musical performances. Also in attendance was owner of the Chair and the Maiden Gallery, John Dabu. The F.A.N. launch event began its fundraising efforts for future projects.

Other events during the celebration include, the Nouveau Haiti Night, benefitting the New York City Haiti Relief Fund, the debut of Soul Mafia’s newest album and a performance by Ms. Annie Brazil. The evening’s sponsors include: Ace of Spades, Armand de Brignac Champagne, Steinway & Sons, The Global Syndicate, Diamond Club International, TR Luxury, Next Generation Beverage LLC, Barbados Tourist Authority, The Crane Resort, New York Historical Society, Heart-4-Haiti, One Heart For Haiti and Luxe Event.

ABOUT F.A.N.: With a mission to instill a Renaissance within the Arts community and change global consciousness, F.A.N. draws upon all types of Artists and Artisans across the globe and will create projects – such as the building of its foundation, brick-by-brick, through a joint effort – drawing international interest toward a focused goal. F.A.N.’s purpose is to create a public congregation in which common goals and interests can be developed in a performance and gallery space where improvisation and collaboration are encouraged— a space where All are welcome; the ultimate goal will be to fulfill Van Gogh's elusive lifelong desire for community among artists, a collaboration of dreams.

Art projects selected for sponsorship will be chosen based upon their appeal to the base of human nature, where religion and politics are given secondary status, and their perceived effective nature on a global stage with accessibility to the international public— making a simple statement simply. Breaking down barriers that education and socio-economic factors have established over the centuries, accessibility to the masses is of utmost importance to F.A.N.'s mission.

Through such globally-accessible artwork, F.A.N. hopes to instill a global dialogue that will ultimately alter the manner in which humanity thinks and expresses themselves, changing the basic ideas of value and so forth. As important as the air we breathe, and the water we drink, art, in all of its various incarnations, needs to be embodied by All.
For additional information, please visit www.fundartnow.org. To become a F.A.N. volunteer or donate.

Meet Thelonious "T.J" Johnson - Actor, Model, and Trainer to the Stars

Meet Thelonious "T.J" Johnson - Actor, Model, and Trainer to the Stars

April 2nd, 2010

Thelonious Johnson, better known as T.J., embodies a matchless triple threat, as an actor, model and fitness expert with such elite clients as CNN’s Anderson Cooper. Named one of 2008’s Most Eligible Bachelors by Extra, T.J. has established himself in many arenas, proving to be a sought-after actor while helping individuals reach peak levels of fitness.

T.J.’s career boasts a wide range of highlights. As a model, he has been featured in leading publications such as Vogue Italia, Details, and scored the cover of Maximum Fitness. He was also featured in a nationally syndicated commercial for Old Spice Hair & Body Wash. His acting highlights include roles on Law & Order: Criminal Intent, One Life to Live, and All My Children. Most recently, he has become the face of Capcom Viral Video for popular video game, Bionic Commando.

T.J.’s affinity for fine arts stems from his childhood— his father, a jazz musician, and mother, an artist, emphasized the importance of art throughout T.J.’s upbringing, even naming their son after famed American jazz pianist and composer, Thelonious Monk. Upon college graduation, T.J. focused his efforts on acting, while maintaining a level of physical activity that met his life-long fitness interests.

Thelonious introduces a new approach to fitness training— as he has shared on leading television program Extra, T.J. stresses the importance of preserving the body, and practices the belief that each individual should treat their unique form as a temple. Customizing training sessions to fit the needs and goals of each individual client, T.J. provides full-body workouts that target problem areas to achieve results. Results-driven, T.J. organizes total, comprehensive training sessions that positively affect the client’s physical form, while helping to instate healthier, happier lifestyle choices into his/her everyday life.

Thelonious organizes comprehensive training sessions that positively affect the client’s physical form, while helping to instate healthier, happier lifestyle choices into everyday life. T.J., being an adrenaline-junkie with interests such as snowboarding and extreme sports, offers workouts that embody his own interests. For thrill-seekers in search of an action and adventure-driven workout, he offers extreme outdoor training, providing sessions that feature mountain-biking, hiking, “tough man” workouts and boot camps.

For more information on T.J.’s fitness tips and motivation.

Welcome to Catskill Farms: The low-key celebrity hangout

Welcome to Catskill Farms: The low-key celebrity hangout
March 31, 2010

As a classic symbol of a simple, traditional and romantic way of life, designer and builder Charles Petersheim has re-envisioned the “old American house.” Providing picture-perfect countryside escapes from bustling New York City, Petersheim has singlehandedly transformed the architectural landscape of Upstate New York, while accruing a diverse celebrity and media clientele including Albert Hammond Jr., guitarist of The Strokes; David Cross, Comedian, Actor, and Author; Gavin McInnes, founder of Vice Magazine; Rob Christofaro, Founder of fashion line ALife Limited Street Wear; Leah McSweeney, Founder of fashion line Married to the Mob; Benoist Drut, Founder of Mid-Century French Antiques, Maison Gerard; and David Loud, Broadway Composer. A-list neighbors include Michelle Williams, Jennifer Lopez, Mark Ruffalo and Joan Osborne.

As a designer and builder of traditional homes with modern amenities, Catskill Farms has reinvigorated the architectural landscape of Sullivan County real estate. Over the past four years, Catskill Farms has designed, built and sold in excess of 40 new/old homes in Sullivan County, becoming the leading designer and builder of Upstate New York getaways. Providing a serene escape for those residing in bustling New York City, the Catskill Farms clientele base is largely composed of city residents ranging in ages thirty-two to forty-four years old. From young musicians, actors and comedians, to fashion entrepreneurs, alternative magazine publishers and lawyers, an extensive array of urban professionals have come to Catskill Farms in search of scenic homes, allowing for this small real estate company to outperform many larger firms during a challenging time for the property development industry.

Catskill Farms revisits the history of the area with our construction of country cottages and farmhouses — that are inspired by the traditional building styles. With new home construction eliminating any old home worries, residents have the best of both worlds— early American architecture, wide plank floors, fireplaces, painted salvaged wood ceilings, wrap-around porches, not to mention whole-house audio, security systems, and modern kitchens. Capturing the charm, beauty and character of the early 1900s. Catskill Farms eliminates all of the hassle and maintenance issues related to an old house.

Good homes have a soul, and Catskill Farms strives to ensure its homes provide not only sound and stylish construction, but also a sense of history— homes are constructed with authentic turn-of-the-century regional architecture as the basis of the design. Fireplaces, wide plank floors, shaker-style cabinets, and huge porches are installed as well.

In addition, Catskill Farms wants everyone to be able to afford a countryside escape, hence their brand new mini-cottages series. Priced from $225k to $400k, these homes feature two bedrooms, as well as a spacious floor plan and lots of open interior space. The sizeable basements continually amaze Catskill Farms’ space-starved clients.

Plan your A-Lister Fete with Insignia Productions

Plan your A-Lister Fete with Insignia Productions
March 25, 2010

Guestlists, themes, food, décor, music, venue— with so many countless details that go into planning an event, it’s no wonder that so many people seek outside help when planning their special occasions…which is where Insignia Productions steps in.

A luxury full-service event-planning firm, Insignia Productions specializes in intricate and inspired design, customized planning and the logistical production of all event types and sizes – from professional meetings and conferences to weddings and birthday bashes – based in New York City, the Hamptons and Los Angeles. Client specific, Insignia Productions works to fulfill the individualized needs of its clientele. Insignia Productions Owner, Ranee Bartolacci-Meir builds a personal relationship with every client, making certain that he/she is granted the necessary level of attention, which derives from a boutique firm. With her team, Ranee manages each event from beginning-to-end— attending each meeting, ensuring that the chosen theme is carried throughout all aspects of the event and each component is meticulously planned, absolute focus is placed on even the smallest of details. Ranee’s uniquely hands-on approach allows her insight into each client’s personality, resulting in events that are is carefully-crafted according to the client’s wishes, tastes and style. With an extensive background in New York City’s event-planning industry, Ranee established Insignia Productions in 2008, inspired by her passion for working one-on-one with clients, helping to celebrate milestones and create memories.

Insignia Productions offers three levels of service to its clientele to fit individual needs— Full Service (includes vendor suggestions, contract negotiations, production timeline, and the coordination of logistics the day of the event. From start-to-finish, each and every detail of the affair is planned and executed by Insignia Productions); A La Carte (perfect for the client who has planned much of the event on his/her own, but requires assistance with remaining vendors and details of the occasion); Day of Assistance (timeline construction and logistic coordination— includes one meeting prior to the day of event, logistical coordination and one Insignia Productions team member on-site for the day of the event).

Past Insignia Productions events have ranged from the traditional – a classic New York City wedding, held at the Plaza Hotel with entertainment by Kool & the Gang – to the trendsetting – including an Asian-fusion wedding at L.A.’s Walt Disney Concert Hall (featured in Bridal Guide Magazine), a fragrance launch-themed thirteen-year-old birthday, and chilly ice-themed soirée, complete with ice bar and décor. Recently, Insignia Productions organized and produced a pre-Oscar’s lunch with legendary filmmaker Quentin Tarantino to celebrate his eight-time Academy Award-nominated film, Inglorious Basterds.

For further information, please visit www.insigniaproductions.com.

Ambassador John L. Loeb jr. to Deliver "Beyond Tolerance" at the 41st Annual Herbert H. Lehman Memorial Lecture

Ambassador John L. Loeb jr. to Deliver "Beyond Tolerance" at the 41st Annual Herbert H. Lehman Memorial Lecture
March 24, 2010

The selection of Ambassador John L. Loeb Jr. to present the Herbert H. Lehman Memorial Lecture on March 25 marks the first time a descendant of the Lehman family has been invited to address this event. Lehman College has the tradition of inviting well-known speakers for the annual event and past speakers have included Israel’s Abba Eban, Kitty Carlisle Hart, chairman of the New York State Council of the Arts until her death in 2007, former U.S. Senators George McGovern, Daniel Moynihan, Albert Gore Sr. and George J Mitchell, and noted historian Arthur M. Schlesinger. Ambassador Loeb, who represented the United States in Denmark from 1981-1983 is the founder of the George Washington Institute for Religious Freedom. He will address the 41st Annual Herbert H. Lehman memorial event on the subject of tolerance.

Herbert H. Lehman, for whom the Memorial Lecture is named, was the son of one of three founders of the original investment bank, Lehman Brothers, where he worked for 30 years. He later served both as governor of New York State and as a U.S. senator, having a clear passion for business, politics, and philanthropy. A veteran of World War I, during the Second World War he was the first director of the United Nations Relief and Rehabilitation Administration (UNRRA) created by President Franklin Roosevelt, which provided aid to the population of the Allied nations. The work of UNRRA involved the shipment of some 18 million tons of clothing, shoes and bedding to war ravaged countries. Following the war in 1946, Lehman College in the Bronx, an arm of the City University of New York became the temporary headquarters of the United Nations with early U.N. Security Council meetings held in the college gymnasium.

Herbert H. Lehman was not afraid to stand up and speak out against political injustices of the day. In the early 1950s, he was one of the earliest opponents of Senator Joseph McCarthy and his ideologically motivated hearings of individuals suspected of communist leanings.

For former US Ambassador to Denmark, John L. Loeb Jr. the opportunity to speak on a subject of deep personal passion, “Beyond Tolerance” is not only a privilege but also a deeply satisfying personal event for he shares his ancestor’s passion for speaking out on issues of religious freedom. Ambassador Loeb has recently produced a book about the contribution of early Jewish families to the United States and is championing educational projects regarding George Washington’s early efforts to establish religious freedom in this country.

The Lecture will be held on Thursday March 25, 2010 at 11:00am in the Monroe and Rose Lovinger Theatre at Lehman College.

For further information, please visit.

Filmaker N.C. Heikin's Critically Acclaimed Kimjongilia Opens in New York City

FILMMAKER N.C. HEIKIN’S CRITICALLY-ACCLAIMED KIMJONGILIA OPENS IN NEW YORK CITY

Kimjongilia is a haunting look at the reality inside the most secretive country in the world. Told from the perspectives of North Korean refugees who shine light on the atrocities taking place in their homeland, and juxtaposed with clips from North Korea's mass propaganda machine that has indoctrinated citizens to worship the North Korean leadership, Kimjongilia is a film that shocks, enlightens and stays with you. –Laura Ling, journalist, held captive in North Korea over five months in 2009.

KIMJONGILIA, The Flower of Kim Jong Il (Lorber Films), is the first film to fully expose the humanitarian crisis of North Korea, examining the mass illusion possible under totalitarianism and the human rights abuses required to maintain that illusion.

North Korea is governed by a totalitarian regime that has controlled all information entering and leaving the country for the sixty years since the conflict with South Korea. A cult of personality surrounds its two leaders: Kim Il-Sung (“Great Leader”), and his son, Kim Jong-Il (“Dear Leader”). For Kim Jong Il’s 46th birthday, a hybrid red begonia named kimjongilia was created, symbolizing wisdom, love, justice, and peace. The film draws its title from the rarefied flower and reveals the extraordinary stories told by survivors of North Korea’s vast prison camps, devastating famine, and every kind of oppression. Filmmaker N.C. Heikin provides a historical backdrop to North Korea’s situation in her deeply moving documentary that examines why defectors fled, gives accounts of their harrowing escapes, and reveals the dangers they face in China, hunted by both Chinese and North Korean police. The refugees, who were interviewed in South Korea, where they now live, come from every walk of life, from child concentration camp inmates to an elite concert pianist. Their stories, however, all speak to repression and the breaking of body-and-soul. In essence, these humble heroes are inspiring, for despite their unimaginable suffering, they continue to hold out hope for a better future. For further information on Kimjongilia, please visit here, or the Facebook Fan page here. For film times and tickets, please visit www.cinemavillage.com.


ABOUT N.C. HEIKIN: A student of dance and theatre at Sarah Lawrence College, N.C. Heikin began working at La Mama Experimental Theatre Club upon graduation, with Wilford Leach and Andrei Serban, among others. There, Heikin created the title role in La Mama’s renowned production, Carmilla as well as a series of interdisciplinary performance pieces, shown in New York City and at theatre festivals around the world. Her performance background is exhibited in the manner in which she has crafted this innovative documentary. In 1986, Heikin began screenwriting with commissions from Paramount and Disney and has since done movies for television and episodic work. Heikin made her film directing debut in 2004, with her prizewinning narrative short, mañana, which debuted on Indiepix in May 2008. Kimjongilia is her first documentary. It received a grant from the Sundance Institute Documentary Film Program and was invited to the Sundance Story & Edit Lab in June 2008. It premiered at Sundance 2009 and has since played in festivals around the world, including the Sarasota Film Festival, San Francisco International Film Festival, Seattle International Film Festival, Docuwest, Hamburg Film Festival, Vancouver International Film Festival, and South Korea’s Pusan International Film Festival.

Queen of Fur Helen Yarmak Unveils Her Fall/Winter 2010 Fur & jewelry Collections in an Exclusive Preview

THE QUEEN OF FUR—HELEN YARMAK UNVEILS HER FALL/WINTER 2010 FUR & JEWELRY COLLECTIONS IN AN EXCLUSIVE PREVIEW

Helen Yarmak, known to fashion insiders as the Queen of Fur—adorning the likes of Beyoncé, Rihanna, Chloe Sevigny and Steven Spielberg—unveiled her glamorous Fall/Winter 2010 Fur & Jewelry Collections in an exclusive fashion show at her NYC showroom. Mingling amongst the fashion-forward crowd included Celebrity Fashion Stylist Patricia Field and Olympic Gold Medal Figure Skater Oksana Baiul.

The evening included an art presentation by Barry Meisel, BMV Fine Art, LLC with works by Andy Warhol, Roy Lichtenstein, Robert Rauschenberg, Motherwell and Marylin Minter, a live jazz ensemble including vocalist Deanna Kirk, guitarist Chris Flory, saxophonist Harry Allen, bassist Clovis Nicolas and classical musical performance by Ezter Szilveszter (viola) and Artur Kaganovskiy (violin), as and a silent auction. A portion of the evening’s sales from Helen Yarmak furs and jewelry, as well as a Silent Auction, went to benefit the NYU International Prostate Cancer Research Foundation. Guests enjoyed gourmet bites by Opia Restaurant and cocktails by Akvinta Vodka.

For Fall/Winter 2010-2011, Helen Yarmak has showcased luxurious furs, including sable, mink, chinchilla and broadtail, in trendsetting silhouettes and vibrant colors. in distinctive styling, Helen Yarmak’s fur collections come in an array of colors, from the natural and neutral – grey, white, black and rich chocolate tones – to the enticingly bold - (sapphire blue and emerald green). From glamorous long coats to chic short jackets that add a level of exquisite elegance and allure to any woman’s wardrobe, to luxe yet masculine men’s coats and leather jackets, Helen Yarmak furs are inimitably designed in a range of styles.

The Helen Yarmak Jewelry Collections are comprised of intricate, luxury designs that sparkle with elegant style. Glittering diamonds, sapphires, rubies, emeralds and semi-precious stones make up the breathtaking jewelry designs — a full collection of statement-making necklaces, eye-catching cocktail rings and dazzling earrings, as well as cufflinks for men, complement Helen Yarmak’s fashion designs.

For more information on Helen Yarmak, please visit www.helenyarmak.com.

Serenity™ & The Canada Dry Bottling Company Team Up Delivering A Sense of Zen to Bustling New Yorkers

Serenity™ & The Canada Dry Bottling Company Team Up Delivering A Sense of Zen to Bustling New Yorkers

Next Generation Beverage LLC, the maker of Serenity Zen Beverage™ and a leader in the relaxation beverage category, has entered into a distribution agreement with one of the largest soft drink distribution groups in the United States— The Canada Dry Bottling Company of New York. This partnership will give Serenity™ a potential distribution in over 25,000 points in the New York City/ Greater Metropolitan Area, including the city’s five boroughs, Westchester and Long Island, and nine Northern & Central New Jersey counties— Bergen, Essex, Union, Middlesex, Passaic, Somerset, Hudson, Sussex, and Morris Counties.

With four distribution centers and over 150 beverage transports on the road each day, Canada Dry Bottling of New York’s experienced sales team will be a key component to Serenity™’s ability to provide excellent service to all points of distribution in the New York City/ Greater Metropolitan Area.

About Serenity Zen Beverage™: Sip your way to tranquility—an innovative blend of vitamins, natural flavors and extracts and a relaxing and tranquil formula, Serenity™ grants your wish to relax and unwind. Relax responsibly: with a sweetly-flavored vanilla taste, Serenity™ is a non-alcoholic source of relief and recovery, boasting zero calories, sugar and carbohydrates. Serenity™ is your relaxation must-have— whether you are in need of a comforting cap to a long day’s work, calmed nerves before a flight or just a sweet start to that long-awaited vacation. You may still have that 8:00AM meeting tomorrow, but for now, you have 8.4oz. of Zen.

About Next Generation Beverage, LLC: Based in Hoboken, NJ, Next Generation Beverage, LLC has in its portfolio a relaxation beverage offering—Serenity™ that is one of the fastest growing brands in the country. In addition to Serenity™, the company’s portfolio also boasts Sin™ & Sin-Free Vitality Energy™ drinks. For store locations and further details, please visit www.drinkserenity.com, www.drinkinsin.com and www.nextgenerationbeverage.com.

The Hurt Locker Celebrates at London's Chic Automat's Almada

THE HURT LOCKER CELEBRATES AT LONDON’S CHIC AUTOMAT’S ALMADA

Automat's Almada, London's hottest haunt under the chic, celeb-favorite eatery Automat, was host to the official after-party for The Hurt Locker following the film's six-award-sweep at the BAFTA Awards. Director Kathryn Bigelow, starring lead actor Jeremy Renner, producers Nicolas Chartier and Greg Shapiro, and screenwriter Mark Boal were all seen celebrating the night’s honors. Also spotted was movie producer Harvey Weinstein, who kept the party going after his own fête with A Single Man's Colin Firth, Carey Mulligan and the Olsen twins, celebrating until 6:00AM.

The Hurt Locker, which stars Jeremy Renner, Ralph Fiennes, Evangeline Lilly, Guy Pierce and Anthony Mackie, continues to earn impressive critical acclaim. At the BAFTA Awards, the film garnered awards for Best Film, Best Director (Kathryn Bigelow), Best Original Screenplay (Mark Boal), Best Cinematography, Best Editing and Best Sound. Looking ahead, The Hurt Locker is nominated for nine Academy Awards.

Automat fuses London's pleasure-seeking social appetite with New York's inimitable style, as an American Brasserie, Automat draws on New York's cultural and social energy beloved by Londoners, presented as a refined yet relaxed, stylish dining experience. This cultural exchange between the world’s two greatest cities is now home to Almada— tucked away below the chic dining locale, Almada has quickly become one a globally exclusive spots and a must-visit venue for London-bound celebrities. For further information, please visit www.automat-london.com.

Celebrity Hairstylist Amoy Pitters & Host Joy Bryant celebrate the opening of hot, new Salon — Amoy Couture Hair

CELEBRITY HAIRSTYLIST AMOY PITTERS & HOST JOY BRYANT CELEBRATE THE OPENING OF HOT, NEW SALON—AMOY COUTURE HAIR

It’s official—sought-after celebrity hairstylist Amoy Pitters, hair diva behind the locks of Naomi Campbell, Alicia Keys, Sheryl Crow and Rihanna to name a few, has launched her highly-anticipated, new salon Amoy Couture Hair. Joy Bryant hosted the opening festivities mid-Mercedes-Benz Fashion Week, with music by DJ Cassidy. Among the chic crowd mingling, dancing and sipping on Cîroc Diddy cocktails and Oriel Wines were Rachel Roy, Fashion Stylist Phillip Bloch, Emil Wilbekin, and Sports Illustrated swimsuit model Damaris Lewis. Joy toasted her longtime friend and hairstylist, Amoy, congratulating and praising her to attendees at the close of the evening.

A New York beauty industry veteran mentored by industry icon, Odile Gilbert – and featured in the famed work Her Style – Amoy launched her impressive career as a sought-after hair stylist, booking her career-first fashion show in Paris, styling the locks of the runway models for the Christian Dior couture collection in January 1998. Fashion maven Donatella Versace was next in line and, from there, Amoy was in-demand worldwide, styling hair for editorials and fashion shows, and transforming the looks of supermodels, Hollywood starlets, iconic fashion designers, and Grammy Award-winning musicians. Today, her impressive clientele includes Kerry Washington, Mary J. Blige, Joy Bryant, Selita Ebanks and Maggie Rizer.

As a full-service beauty salon, Amoy Couture Hair offers a wide range of beauty treatments for hair, nails and skin. With a chic, intimate atmosphere, every client that walks into Amoy Couture Hair is guaranteed to receive true VIP treatment. Plush seating and the glittering light from the chandeliers that hang overhead, clients are treated to luxurious comfort in a stylish setting. Amoy Couture Hair also boasts a Celebrity/VIP Room where shy style mavens can opt to have their hair styled away from the rest of the salon. Amoy’s special brand of expertise sets the salon apart from others in the industry. One of Amoy’s most sought-after signature styles is extensions, having perfected a number of techniques. Her one-of-a-kind approach to this complicated beauty procedure is known for creating beautiful looks that are easily maintained, modified and recognized in the industry as Amoy’s trademark. Amoy’s expertise also includes editorial, bridal, celebrity, blow-dry, cut and color styling.

For further information about Amoy, please visit www.amoycouturehair.com.

Jennifer Kandemir For Advanced Derma Laser Tech inc. Celebrates the Center's 10th Anniversary with Latisse

JENNIFER KANDEMIR FOR ADVANCED DERMA LASER TECH INC. CELEBRATES THE CENTER’S 10TH ANNIVERSARY WITH LATISSE®

Beauty Expert, Jennifer Kandemir for Advanced Derma Laser Tech Inc. celebrated the 10th Anniversary of her leading, groundbreaking hair removal center, located on New York City’s prestigious Madison Avenue with Latisse®, the revolutionary beauty treatment used to grow eyelashes, making them longer, thicker and darker. Guests enjoyed bites and cocktails, while experiencing the latest techniques in facial and body hair removal in an Introductory Session, receiving a complimentary prescription for Latisse®, as well as indulging in goodie bags valued at $100. The Beauty Bash also featured an exclusive giveaway for a free Latisse® kit and BOTOX® treatment.

Jennifer, owner of Advanced Derma Laser Tech Inc. and a veteran of the beauty industry, is inspired by a personal mission to rid the negative self-images of unwanted body hair from others, transforming the lives of her clients through her work. Personalized attention and service sets Advanced Derma Laser Tech Inc. apart from others in the industry— upon a client’s first visit, he/she is greeted with a one-on-one consultation to address any questions or concerns they might have. The chicly-decorated space boasts an elegantly clean aesthetic, producing a tranquil atmosphere that sets clients at ease from the moment they step inside. Advanced Derma Laser Tech. Inc. employs two state-of-the-art types of laser hair removal technology – the Cutera Nd: YAG and the Alexandrite by Candela Gentle Laser – according to skin color/type. For further information, please visit www.advanceddermalaser.com.

ABOUT LASER HAIR REMOVAL: Each body area requires six treatments, spaced six-to-eight weeks apart, to ensure permanent hair reduction. The length of time for each treatment varies dependent upon body area, ranging from one minute (e.g., upper lip), to fifteen minutes (e.g., bikini line), to one hour (e.g., legs). Laser hair removal is most successful for those with darker hair, resulting in permanent reduction. While those with lighter hair may not see completely permanent results, laser treatments will cause the hair to grow softer and less frequently.

The Weinstein Company & Insignia Productions Celebrates Quentin Tarantino at Star-Studded Lunch

THE WEINSTEIN COMPANY & INSIGNIA PRODUCTIONS CELEBRATES QUENTIN TARANTINO AT STAR-STUDDED LUNCH

The Weinstein Company and hot, new event-planning company, Insignia Productions – owned by Ranee Bartolacci-Meir – held an afternoon fête for legendary Director Quentin Tarantino, toasting the Academy Award-nominated film, Inglourious Basterds at legendary L.A. eatery, Musso & Frank’s. The day’s A-list guest-list – including Eli Roth, Ron Howard, Jacqueline Bisset, Jon Voight, Harvey Weinstein, Norman Lloyd, Martin Landau, Cloris Leachman, Bruce Davison, Sam Jean, Irwin Winkler and Lawrence Bender – enjoyed a gourmet lunch and brief speech by the honored filmmaker himself.

The critically-acclaimed film has made a splash this 2010 Awards Season, taking home the Golden Globe for Best Supporting Actor (Christoph Waltz), and the Screen Actors Guild Award for Best Cast and Best Supporting Actor (Christoph Waltz). Inglorious Basterds has been nominated for eight Academy Awards, including Best picture, Best Supporting Actor (Christoph Waltz), Best Director (Quentin Tarantino) and Best Original Screenplay. Written and directed by Quentin Tarantino, Inglourious Basterds stars Brad Pitt, Christoph Waltz and Mélanie Laurent and tells the story of two plots to assassinate Nazi Germany's political leadership.

Insignia Productions is a luxury full-service event production company specializing in intricate inspired design, customized planning and the logistical production of private and corporate functions, based in New York City. Client specific, Insignia Productions works to fulfill the individualized needs of its clientele, personalizing each event through distinguishing imaginative design. Owner, Ranee Bartolacci-Meir enjoys working one-on-one with clients, helping to celebrate milestones and create memories. For further information, please visit www.insigniaproductions.com.

The Global Leaders Meet in New York City

THE GLOBAL LEADERS MEET IN NEW YORK CITY

The Global Leaders – the largest exclusive senior level business network in the world – recently hosted its inaugural meeting in New York City at the prestigious Yale Club. This inaugural meeting was the first face-to-face meeting of The Global Leaders, held for individuals who are running businesses and who hold, or have held, the title of Partner, President, CEO or member of their organization’s Board of Directors. Attending members of The Global Leaders were given the opportunity to network with peers, to share information and insights, to facilitate business relationships and to agree on a way forward as a group. The meeting had an impressive turnout with over 120 key representatives attending the event.

The evening was host to two notable guest speakers— the first was Frederick Frank, former Vice Chairman of Lehman Brothers and Barclays Capital, who gave an insightful and stimulating talk on capital markets, with a focus on the pharmaceutical and biotechnology industries and the possibilities they have going forward.

Next, spoke Ambassador Ahmad Kamal, who served as a professional diplomat in the Ministry of Foreign Affairs of Pakistan for close to forty years, during which time he held diplomatic postings in India, Belgium, France, the Soviet Union, Saudi Arabia, the Republic of Korea, and with the United Nations both in Geneva and in New York. He continues to be a Senior Fellow of the United Nations Institute of Training and Research and a Visiting Professor at six American universities. His speech on globalization and the change engendered by emerging markets was topical and thought-provoking.

The morning after the meeting The Global Leaders were honored at the Opening Bell Ceremony at NASDAQ. Co-Founder George Bickerstaff made a brief speech about the inaugural meeting and rang the opening bell. The ceremony was aired on BNN, Fox, Fox Business, and CNBC.

Established in 2009, The Global Leaders aims to connect people across the four pillars of business, government, education, and philanthropy through intergroup communication; such communication is achieved through providing opportunities, such as the New York City meeting, for members to meet face-to-face, network, and discuss their collective and individual impact. The Global Leaders has 40,000+ key executives in its group, including 12,800 who participate in one of the organization’s senior leadership groups. Members of The Global Leaders lead, or have led, over 10,000 global companies with revenue exceeding $7.0 trillion, assets exceeding $50 trillion and employing over 25 million people in 160+ industries and 84 countries. The Global Leaders is present in over 100 countries, supporting over 150 industries, and managing assets that total over $50 trillion. Founded less than a year ago, The Global Leaders is adding over 100 key executives per week. Upcoming meetings will be held in Washington, D.C., San Francisco, and Los Angeles.

For more information on The Global Leaders, please visit www.tgleaders.com.

Racecar Driver Tim George Jr. signs with Richard Childress Racing for 2010 ARCA Racing Series

RACECAR DRIVER TIM GEORGE JR. SIGNS WITH RICHARD CHILDRESS RACING FOR 2010 ARCA RACING SERIES

Catching the attention of motorsport fans and veterans alike, Richard Childress Racing (RCR) recently announced it has signed Tim George Jr. as a developmental driver to compete full-time in the 2010 ARCA Racing Series, presented by RE/MAX.

As the season is scheduled to start on February 6, 2010 at Daytona International Speedway in Daytona Beach, FL., RCR will field the No. 31 Chevrolet Impala for Tim throughout the twenty-race ARCA Series season, competing on seventeen different tracks, concluding on October 9, 2010 at Rockingham Speedway in Rockingham, NC. A crew chief for the team will be named at a later date.

“The goal of RCR’s driver development program is to enhance and strengthen the skills needed to compete at NASCAR's top levels,” explains Mike Dillon, Vice President of Competition for Richard Childress Racing who also oversees the Driver Development Program. “A second season in the ARCA Series will allow Tim to further develop his driving skills in a stock car since he only has one year of experience. We'll put together a strong crew chief and team that will allow Tim the opportunity to develop his talents to the fullest.”

In the 2009 ARCA RE/MAX Series, his rookie season, Tim finished 11th in the competition’s point standings, with a best finish of 5th at New Jersey after starting second-to-last. Tim made his RCR debut on November 13, 2009 at the NASCAR Camping World Truck Series race at Phoenix International Raceway, where he qualified 26th and finished 29th after getting caught up in an accident on lap 132.

“I am honored by the opportunity to work with, and learn from, Richard Childress, Mike Dillon and the rest of the RCR team. I am ready to absorb as much as possible in 2010 from the wealth of knowledge that the organization holds,” says Tim. “My No. 1 goal is to enhance my ability at setting up these cars. Another season in the ARCA Series, in which I have competed on most of the tracks, will allow me to better focus on such. At the moment, we are in the process of finding the right crew chief that will help me learn the most. I'm looking forward to testing with my new team at Daytona later this month.”

About Richard Childress Racing:
Celebrating its 40th anniversary in 2009, Richard Childress Racing has earned more than 180 victories and 12 NASCAR championships, including six in the Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. RCR's tenure in the ARCA Series dates back to the early 1990s with driver Charlie Glotzbach who won at Talladega Superspeedway in 1990, 1991 and 1992 in an RCR-prepared car. Glotzbach also won in an RCR car at Atlanta Motor Speedway in 1990. RCR has also fielded ARCA cars for Clint Bowyer (finished second at Nashville Superspeedway in 2003) and Childress’s grandson Austin Dillon in 2009. In addition to finishing 15th at Kentucky Speedway, Dillon earned a pair of runner-up finishes in the RCR car at Michigan International Speedway and Iowa Speedway. RCR also fielded a car for second-generation driver Kyle Grissom at Rockingham Speedway in 2009.

About Tim George Jr.:
As a young boy growing up in New York City, Tim George Jr.’s first love was his father’s 1964 Corvette Sting Ray. At 28, Tim has transformed his childhood passion into a career in the world of professional auto racing, with the ultimate goal of becoming a NASCAR Spring Cup Series driver. Working through an intense, action-packed 2009 racing schedule, Tim has proven himself a force to be reckoned with on the racetrack— competing in the 2009 ARCA RE/MAX Series, in addition to select Gran-Am Rolex events, NASCAR Truck and Nationwide events, and in the NASCAR Whelen Series. Graduating from the University of Miami with a B.A. in English and a Double Minor in History and Economics, Tim was drawn to motorsports in 2004, when his passion for cooking led him to cater events for the Ferrari Challenge Series in hopes of someday owning his own restaurant— there, Tim fell in love all over again with the sound, smell and excitement of racing. By 2007, Tim was competing regularly in the Grand-American Koni Challenge Series where he earned a podium experience in his first season of professional motorsports. Tim quickly moved up to compete in one of the highest forms of sports car racing in the world, the Grand-Am Rolex Series with The Racer’s Group. He earned the title of 2008 MESCO “Building for the Future” Rolex Rookie of the Year, and finished an impressive fourth place in the Rolex GT Championship.

www.timgeorgejr.com is updated frequently with news, press, and racing results.
Follow Tim George Jr. at www.twitter.com/TimGeorgeJr.

Kim Porter and Next Generation Beverage, LLC Host a Lunch for Grammy Award-Winning Artist, Estelle

KIM PORTER AND NEXT GENERATION BEVERAGE, LLC HOST A LUNCH FOR GRAMMY AWARD-WINNING ARTIST, ESTELLE

On the eve of 52nd Annual Grammy Awards, Kim Porter and leading, innovative beverage company, Next Generation Beverage, LLC hosted an afternoon lunch at L.A. hotspot, Philippe Chow. The afternoon, held in anticipation of cutting-edge, Grammy Award-Winning Recording Artist, Estelle’s highly-anticipated album, All of Me, also previewed an exclusive tasting of hot, new beverages—Serenity Zen Beverage®, Sin Vitality Drink® and Sin-Free Vitality Drink®.

As the Award Season continues with the music industry’s most highly-acclaimed event, Estelle, with already one Grammy Award under her belt, celebrates her return to the music scene with her forthcoming sophomore album, All of Me.

The who’s-who of Tinseltown was in attendance including, actor Hill Harper, actress Claudia Jones (Deal or No Deal, Celebrity Apprentice 2), actor Darrin Henson (Stomp the Yard), DJ K-SLY, actor Drew Seeley (The Disney Channel), actress/model Jaimie Hilfiger, BET Host Leslie “Big Lez” Segar, actor Michael Epps, Minnesota Timberwolves’ Rashad McCants, model Shawn Palm, BET 106th & Park’s Terrence J., actor Trason Bragg, Showtime’s Soul Food’s Vanessa Williams and William “Thunder” Smith (NBC’s American Gladiators). Guests mingled throughout the afternoon, fêting Estelle’s new, upcoming album. Estelle burst onto the music scene in 2008 with her collaborative hit single with Kanye West, American Boy— hitting the Top Ten of music charts around the globe, ranking as No. 7 on Rolling Stone’s 100 Best Songs of 2008.

For further information on Next Generation Beverage, LLC and the beverages, please visit www.nextgenerationbeverage.com, www.drinkserenity.com, and www.drinkinsin.com. For further information on Estelle and her new album, please visit www.estellemusic.com .

A Sports Fan's Dream - Next Generation Beverage, LLC Presents the First Annual Action for Autism Gala and Donates $10,000

A SPORTS FAN’S DREAM—NEXT GENERATION BEVERAGE, LLC PRESENTS THE FIRST ANNUAL ACTION FOR AUTISM GALA AND DONATES $10,000

Last night, innovative, new beverage company Next Generation Beverage, LLC presented the First Annual Auction for Autism Gala, the company’s first philanthropic involvement. Autism, a cause close to the Next Generation Beverage team’s hearts, the evening benefitted both the National Autism Association and the Eden II Programs.

The evening’s guests included New York sports stars Giants Running Back, Brandon Jacobs, the New York Mets’ No. 1 Prospect, Fernando Martinez, and New York Rangers’ Ron Greschner, whom all enjoyed the soirée which included a Dinner, crafted by iconic New York City restaurant, Marina del Ray, as well as a highly anticipated Sports Memorabilia Silent Auction. Additionally, at the close of the night’s festivities, guests took home exclusive, autographed framed pictures of Jacobs and Martinez, and received a photograph with each player to be mailed following the event.

The Silent Auction’s hot ticket items included a signed photo of baseball hero Mickey Mantle and legendary Yankee manager Billy Martin, signed helmets by Joe Namath and Terry Bradshaw, signed Derek Jeter photo, signed A-Rod baseball and an Eli Manning game shirt. In addition to the amount raised by the auction, Next Generation Beverage made two donations each for $5,000—one to the National Autism Association and one to the Eden II Programs.

The mission of the National Autism Association is to educate and empower families affected by autism and other neurological disorders, while advocating on behalf of those who cannot fight for their own rights. The mission of the Eden II Programs is to provide people with autism specialized community-based programs and other opportunities, with the goal of enabling them to achieve the highest possible quality of living across their life spans.

ABOUT NEXT GENERATION BEVERAGE, LLC: With a goal to revitalize the beverage industry with innovative products and marketing, Next Generation Beverage, LLC, is the brainchild of a team of businessmen – Rich Wilson, Ross Pantano, Thomas Toscano, Luis Fernandez and Nat Salvemini – each eager to revolutionize the soft drinks industry. Since its inception in the spring of 2009, Next Generation Beverage operations are devoted primarily to start-up and development activities, including obtaining start-up capital, developing the corporate hierarchy, establishing a business plan and identifying and contacting suppliers of functional beverages. A significant percentage of the company’s resources have been devoted to product development, marketing and sales activities regarding the inceptive products, Sin Vitality Drink®, Sin-Free®, and Serenity Zen Beverage®. Next Generation Beverage concocts and packages beverages that are original, unique blends of energy and relaxing drinks, setting itself apart from others in the marketplace. Unlike a number of its competitors within the beverage industry that originate overseas, Next Generation Beverage products are all domestically-produced. Next Generation Beverage, LLC products are sold through national and regional retailers, as well as local distributors.

For further information, please visit:
Next Generation Beverage, LLC: www.nextgenerationbeverage.com.
National Autism Association: www.nationalautismassociation.org/
Eden II: www.eden2.org

Shirley Maclaine, The Weinstein Company and Next Generation Beverage, LLC Toast Golden Globe Nominated, Nine, With Star-Studded Lunch

SHIRLEY MACLAINE, THE WEINSTEIN COMPANY AND NEXT GENERATION BEVERAGE, LLC TOAST GOLDEN GLOBE NOMINATED, NINE, WITH STAR-STUDDED LUNCH

Shirley MacLaine, The Weinstein Company and groundbreaking beverage company, Next Generation Beverage, LLC hosted a lunch fêting the star-studded, critically-acclaimed film Nine. Guests including Director Rob Marshall, Bob Balaban, Lisa Rinna, Richard Perry, Frances Fisher, Annette O’Toole, Susan Blakely and Harry Hamlin toasted the film’s cast while enjoying the exclusive preview tasting of new “it” drinks, Serenity Zen Beverage®, Sin Vitality Drink®, and Sin-Free®.

As the Award Season kicked off this weekend with the 67th Annual Golden Globes, Nine celebrated an impressive five nominations including Best Motion Picture, Comedy or Musical; Best Actor, Comedy or Musical (Daniel Day-Lewis); Best Actress, Comedy or Musical (Marion Cotillard); and Best Supporting Actress (Penelope Cruz).

With a goal to revitalize the beverage industry with innovative products and marketing, Next Generation Beverage, LLC, is the brainchild of a team of businessmen – Rich Wilson, Ross Pantano, Thomas Toscano, Luis Fernandez and Nat Salvemini – each eager to revolutionize the soft drinks industry. Next Generation Beverage concocts and packages beverages that are original, unique blends of energy and relaxing drinks, setting itself apart from others in the marketplace.

As its inceptive products, Next Generation Beverage, LLC, recently launched Serenity Zen Beverage® (perfect for those actors and actresses who need to calm their Awards Season jitters), one of the first-ever relaxation beverages with a unique blend of vitamins, natural flavors and extracts and relaxing, tranquil formula, all with zero calories, sugar and carbohydrate and a lightly-carbonated, pleasant taste; and Sin Vitality Drink®, a tempting alternative to other energy drinks with an alluring, revitalizing blend of vitamins, caffeine, natural flavors and a distinct power formula that results in a dynamic, great-tasting burst of vitality, packaged in a stylish, sleek can. Also, look out for Sin-Free®—on the heels of launching Sin® and Serenity®, Next Generation Beverage is set to introduce a sugar-free, low-calorie Vitality Drink counterpart for health conscious drinkers. For further information, please visit www.nextgenerationbeverage.com, www.drinkserenity.com, and www.drinkinsin.com.