Ringing in 2010 with Sin

RINGING IN THE NEW YEAR WITH SIN

This New Year’s Eve, champagne was out, and cocktails were in. A chic, savvy set of New Yorkers toasted 2010 with the hot, new vitality drink, Sin®. Sin Vitality Drink®’s exclusive preview tasting, held at Social Life Magazine’s New Year’s Eve 2010 fête, featured six tempting cocktails—all highlighting the sweet, lemony flavor of Sin®. With the Prince George Ballroom as the stylish backdrop, guests enjoyed music by DJ Marvilous and Tyger Lilly while sipping on energizing, playful drinks such as Gin & Sin, Sin on the Beach, Sin-City Iced Tea, The Sin Classic, Tequila Sin-Rise and Sin in the City.

A tempting alternative to other energy drinks, Sin Vitality Drink® is an alluring, revitalizing blend of vitamins, caffeine, natural flavors and a distinct power formula, resulting in a dynamic, great-tasting burst of vitality. Available in forthcoming seven ‘deadly sin’ flavors, Sin® is sure to please even the most discerning of energy beverage drinkers.

A departure from the often brash and oversized energy drinks available today, Sin®, is packaged in a stylish, sleek can that evokes a dark nocturnal look— a must-have for any night out, Sin® promises drinkers they won’t miss out on the after-party. The chic, provocatively-designed can is set to become a fixture at the most exclusive, sought-after nighttime haunts. Not a night owl? From busy young professionals seeking a boost during the middle of the work week, to savvy college students in need of an energizing pick-me-up during those ever-present all-nighters, to athletes wishing to jumpstart their workouts or practices, Sin® is the perfect zestful addition to any daily routine. The light, easy-to-carry 8.4oz. can is the perfect on-the-go accessory, whether you’re running out the door in the morning or hopping on the back of your Harley.

On the heels of launching Sin®, Next Generation Beverage is also set to introduce Sin-Free®, a sugar-free, low-calorie counterpart for health conscious drinkers…coming soon to a red carpet near you.

About Next Generation Beverage:
With a goal to revitalize the beverage industry with innovative products and marketing, Next Generation Beverage, LLC is the brainchild of a team of businessmen –Rich Wilson, Ross Pantano, Thomas Toscano, Luis Fernandez and Nat Salvemini – each eager to revolutionize the industry. Next Generation Beverage, LLC concocts and packages beverages that are original, unique blends of energy and relaxing drinks, setting itself apart from others in the marketplace. Unlike a number of its competitors within the beverage industry that originate overseas, Next Generation Beverage, LLC products are all domestically-produced. Sin Vitality Drink® and Serenity Zen Beverage® are the inceptive products of Next Generation Beverage, LLC. For additional information, please visit www.nextgenerationbeverage.com and www.drinkinsin.com.