Wednesday, June 3, 2009

Optyx by Gruen presents the launch of a groundbreaking sports performance eyewear line

Optyx by Gruen presents the launch of a groundbreaking sports performance eyewear line
June 3, 2009

OPTYX by gruen has once again pushed the eyewear industry to a new level of quality and style with its latest venture: Sports OPTYX by gruen. Granting athletes a competitive edge – sharp, total vision – Sports OPTYX by gruen is born from a collaborative effort between PrescripSun™ by Carl Zeiss and Nike Vision Lens Technology, which has produced state-of-the-art athletic performance frames, available exclusively at OPTYX by gruen.

Nike Max Optics delivers precise vision at all angles, while Nike Max Tints enhance critical visual details, providing the ideal amount of light and the optimal range of color for the sport. In order to guarantee maximum performance, athletes must have a clear view in all directions— the Nike Max Optics’ patented performance design have been crafted to allow the clearest view over the widest angle, granting precise peripheral vision, customized for five major types of sporting activity:

• Nike Max Golf Tint
Grass reflects green and red, while golf balls reflect blue— the colors of these critical details transmit through the lens, reducing eye fatigue and improving visual clarity. Avid golfers, these glasses will assist in lowering your handicap— the contour of the green is easier to read, as the ball ‘pops’ against the grass, sand trap or sky.

• Nike Max Hi-Vis Tint
In low light, significant details such as rocks, shadows and curves are difficult to see. As the human eye is highly sensitive to the color yellow, the lens allows more of it to transmit through the lens. The tint delivers increased contrast on a foggy morning, an overcast afternoon or while the sun is setting— perfect for cyclists.

• Nike Max Speed Tint
A significant development for athletes such as long-distance runners, the tint is designed for endurance, reducing the glare that reflects off asphalt, relaxes eyes and enhances visual clarity.

• Nike Max Polarized
When sunlight hits a flat, reflective surface, glare is generated. The Nike Max Polarized neutralizes the reflective light waves, granting a range of athletes that includes skiers and rowers the ability to see through glare.

• Nike MaxAdapt
The photochromic lens darkens or lightens to adapt, automatically, to the level of ultraviolet light in the environment, from sunrise to sunset, sunny to cloudy.

About OPTYX by gruen: Jon Gruen, founder of OPTYX by gruen, the premium eyewear retailer in New York City, the Hamptons and Greenwich, CT, since 1971 continues to reinvent the eyewear business, with his innovative theory that eyeglasses can and should be one of the client’s most important fashion accessories. OPTYX by gruen is the newest expansion of grueneyes and offers the most high-end collection of designer eyewear. Their highly experienced and trained staff of opticians focuses on giving customers the opportunity to find the perfect style, while providing quality and friendly service. OPTYX by gruen prides themselves in offering clients top optometrists to give them the finest eye examinations. OPTYX by gruen presents the latest retail style by providing the hottest looks in eyewear and the best service in eye care at one location.

Monday, June 1, 2009

The Ravel Hotel Welcomes Summer with the Rooftop Bar & Lounge, Overlooking the New York City Skyline

The Ravel Hotel Welcomes Summer with the Rooftop Bar & Lounge, Overlooking the New York City Skyline
June 1, 2009

What better way is there to experience New York City than to spend an evening surrounded by the city’s breathtaking skyline? Located atop The Ravel Hotel, Long Island City’s first luxury boutique hotel, The Ravel Hotel Rooftop Bar & Lounge is preparing to open its chic nightlife hotspot, just in time for the summer 2009 season.

As the weather gets warmer, The Ravel Hotel Rooftop Bar & Lounge offers a refreshing alternative to Manhattan nightlife, boasting a 6,000 square-feet outdoor garden terrace, spacious 40-feet-long bar, and live music from the city’s hottest DJs—all against the backdrop of the city’s glittering nighttime skyline. The Ravel Hotel Rooftop Bar & Lounge blends a sense of energy and fun with chic city style with sleek minimalistic furnishings, complemented by cheerfully bright plush seating. The space is intimately arranged, allowing guests to feel as though they are indulging in a secret rendezvous outside of Manhattan’s limits and under the serene beauty of the night sky. In addition to being the ideal place to spend a night-on-the-town, the rooftop space is also available for private events and wedding receptions, with catering available through the hotel. Additionally, guests seeking rest and relaxation under the warmth of the summer sun can find solace at the Rooftop Bar & Lounge during the day, reclining on luxurious cabanas and patio furniture.

This June, The Ravel Hotel Rooftop Bar & Lounge is launching a series of weekly nighttime events throughout the summer. On Monday nights, Reel Mondays, outdoor film screenings will be held. Guests must reserve their spots in advance and will be provided with a blanket to offer cover from summer breezes, a bottle of champagne and a picnic basket filled with delicious treats to complement the movie-watching experience. Rocks & Rolls will feature a professional guest cigar roller every Tuesday Night for patrons to enjoy while sipping their cocktails. Wednesday evenings will be host to Noche En La Terraza (Night on the Terrace) — a Latin-infused salsa/samba night. Overflowing frozen Mojitos and Sangria, coupled with sizzling Latin sounds, will provide guests with a spicy midweek getaway. Rise @ Ravel will set a new standard for New York nightlife on Thursday nights. Partnering with Astoria’s chic Central Bar and Lounge, The Ravel Hotel Rooftop Bar & Lounge will host a sophisticated, sexy happy hour and late-night fĂȘte that is the place to kick off any summer weekend.

Transportation to and from The Ravel Hotel Rooftop Bar & Lounge is never a hassle. Having partnered with an exclusive Manhattan car service, The Ravel Hotel Rooftop Bar & Lounge offers guest a shuttle service from anywhere in Manhattan to the Long Island City nightlife venue, and vice versa, for an affordable flat-fee of $25. Conveniently, guests may simply place a call into the hotel’s front desk and the Ravel Hotel staff will coordinate all the details. Valet service is also available for The Ravel Hotel Rooftop Bar & Lounge guests.