Saturday, January 30, 2010

Kim Porter and Next Generation Beverage, LLC Host a Lunch for Grammy Award-Winning Artist, Estelle

KIM PORTER AND NEXT GENERATION BEVERAGE, LLC HOST A LUNCH FOR GRAMMY AWARD-WINNING ARTIST, ESTELLE

On the eve of 52nd Annual Grammy Awards, Kim Porter and leading, innovative beverage company, Next Generation Beverage, LLC hosted an afternoon lunch at L.A. hotspot, Philippe Chow. The afternoon, held in anticipation of cutting-edge, Grammy Award-Winning Recording Artist, Estelle’s highly-anticipated album, All of Me, also previewed an exclusive tasting of hot, new beverages—Serenity Zen Beverage®, Sin Vitality Drink® and Sin-Free Vitality Drink®.

As the Award Season continues with the music industry’s most highly-acclaimed event, Estelle, with already one Grammy Award under her belt, celebrates her return to the music scene with her forthcoming sophomore album, All of Me.

The who’s-who of Tinseltown was in attendance including, actor Hill Harper, actress Claudia Jones (Deal or No Deal, Celebrity Apprentice 2), actor Darrin Henson (Stomp the Yard), DJ K-SLY, actor Drew Seeley (The Disney Channel), actress/model Jaimie Hilfiger, BET Host Leslie “Big Lez” Segar, actor Michael Epps, Minnesota Timberwolves’ Rashad McCants, model Shawn Palm, BET 106th & Park’s Terrence J., actor Trason Bragg, Showtime’s Soul Food’s Vanessa Williams and William “Thunder” Smith (NBC’s American Gladiators). Guests mingled throughout the afternoon, fêting Estelle’s new, upcoming album. Estelle burst onto the music scene in 2008 with her collaborative hit single with Kanye West, American Boy— hitting the Top Ten of music charts around the globe, ranking as No. 7 on Rolling Stone’s 100 Best Songs of 2008.

For further information on Next Generation Beverage, LLC and the beverages, please visit www.nextgenerationbeverage.com, www.drinkserenity.com, and www.drinkinsin.com. For further information on Estelle and her new album, please visit www.estellemusic.com .

Thursday, January 21, 2010

A Sports Fan's Dream - Next Generation Beverage, LLC Presents the First Annual Action for Autism Gala and Donates $10,000

A SPORTS FAN’S DREAM—NEXT GENERATION BEVERAGE, LLC PRESENTS THE FIRST ANNUAL ACTION FOR AUTISM GALA AND DONATES $10,000

Last night, innovative, new beverage company Next Generation Beverage, LLC presented the First Annual Auction for Autism Gala, the company’s first philanthropic involvement. Autism, a cause close to the Next Generation Beverage team’s hearts, the evening benefitted both the National Autism Association and the Eden II Programs.

The evening’s guests included New York sports stars Giants Running Back, Brandon Jacobs, the New York Mets’ No. 1 Prospect, Fernando Martinez, and New York Rangers’ Ron Greschner, whom all enjoyed the soirée which included a Dinner, crafted by iconic New York City restaurant, Marina del Ray, as well as a highly anticipated Sports Memorabilia Silent Auction. Additionally, at the close of the night’s festivities, guests took home exclusive, autographed framed pictures of Jacobs and Martinez, and received a photograph with each player to be mailed following the event.

The Silent Auction’s hot ticket items included a signed photo of baseball hero Mickey Mantle and legendary Yankee manager Billy Martin, signed helmets by Joe Namath and Terry Bradshaw, signed Derek Jeter photo, signed A-Rod baseball and an Eli Manning game shirt. In addition to the amount raised by the auction, Next Generation Beverage made two donations each for $5,000—one to the National Autism Association and one to the Eden II Programs.

The mission of the National Autism Association is to educate and empower families affected by autism and other neurological disorders, while advocating on behalf of those who cannot fight for their own rights. The mission of the Eden II Programs is to provide people with autism specialized community-based programs and other opportunities, with the goal of enabling them to achieve the highest possible quality of living across their life spans.

ABOUT NEXT GENERATION BEVERAGE, LLC: With a goal to revitalize the beverage industry with innovative products and marketing, Next Generation Beverage, LLC, is the brainchild of a team of businessmen – Rich Wilson, Ross Pantano, Thomas Toscano, Luis Fernandez and Nat Salvemini – each eager to revolutionize the soft drinks industry. Since its inception in the spring of 2009, Next Generation Beverage operations are devoted primarily to start-up and development activities, including obtaining start-up capital, developing the corporate hierarchy, establishing a business plan and identifying and contacting suppliers of functional beverages. A significant percentage of the company’s resources have been devoted to product development, marketing and sales activities regarding the inceptive products, Sin Vitality Drink®, Sin-Free®, and Serenity Zen Beverage®. Next Generation Beverage concocts and packages beverages that are original, unique blends of energy and relaxing drinks, setting itself apart from others in the marketplace. Unlike a number of its competitors within the beverage industry that originate overseas, Next Generation Beverage products are all domestically-produced. Next Generation Beverage, LLC products are sold through national and regional retailers, as well as local distributors.

For further information, please visit:
Next Generation Beverage, LLC: www.nextgenerationbeverage.com.
National Autism Association: www.nationalautismassociation.org/
Eden II: www.eden2.org

Friday, January 15, 2010

Shirley Maclaine, The Weinstein Company and Next Generation Beverage, LLC Toast Golden Globe Nominated, Nine, With Star-Studded Lunch

SHIRLEY MACLAINE, THE WEINSTEIN COMPANY AND NEXT GENERATION BEVERAGE, LLC TOAST GOLDEN GLOBE NOMINATED, NINE, WITH STAR-STUDDED LUNCH

Shirley MacLaine, The Weinstein Company and groundbreaking beverage company, Next Generation Beverage, LLC hosted a lunch fêting the star-studded, critically-acclaimed film Nine. Guests including Director Rob Marshall, Bob Balaban, Lisa Rinna, Richard Perry, Frances Fisher, Annette O’Toole, Susan Blakely and Harry Hamlin toasted the film’s cast while enjoying the exclusive preview tasting of new “it” drinks, Serenity Zen Beverage®, Sin Vitality Drink®, and Sin-Free®.

As the Award Season kicked off this weekend with the 67th Annual Golden Globes, Nine celebrated an impressive five nominations including Best Motion Picture, Comedy or Musical; Best Actor, Comedy or Musical (Daniel Day-Lewis); Best Actress, Comedy or Musical (Marion Cotillard); and Best Supporting Actress (Penelope Cruz).

With a goal to revitalize the beverage industry with innovative products and marketing, Next Generation Beverage, LLC, is the brainchild of a team of businessmen – Rich Wilson, Ross Pantano, Thomas Toscano, Luis Fernandez and Nat Salvemini – each eager to revolutionize the soft drinks industry. Next Generation Beverage concocts and packages beverages that are original, unique blends of energy and relaxing drinks, setting itself apart from others in the marketplace.

As its inceptive products, Next Generation Beverage, LLC, recently launched Serenity Zen Beverage® (perfect for those actors and actresses who need to calm their Awards Season jitters), one of the first-ever relaxation beverages with a unique blend of vitamins, natural flavors and extracts and relaxing, tranquil formula, all with zero calories, sugar and carbohydrate and a lightly-carbonated, pleasant taste; and Sin Vitality Drink®, a tempting alternative to other energy drinks with an alluring, revitalizing blend of vitamins, caffeine, natural flavors and a distinct power formula that results in a dynamic, great-tasting burst of vitality, packaged in a stylish, sleek can. Also, look out for Sin-Free®—on the heels of launching Sin® and Serenity®, Next Generation Beverage is set to introduce a sugar-free, low-calorie Vitality Drink counterpart for health conscious drinkers. For further information, please visit www.nextgenerationbeverage.com, www.drinkserenity.com, and www.drinkinsin.com.