Celebrity Hairstylist Amoy Pitters & Host Joy Bryant celebrate the opening of hot, new Salon — Amoy Couture Hair

CELEBRITY HAIRSTYLIST AMOY PITTERS & HOST JOY BRYANT CELEBRATE THE OPENING OF HOT, NEW SALON—AMOY COUTURE HAIR

It’s official—sought-after celebrity hairstylist Amoy Pitters, hair diva behind the locks of Naomi Campbell, Alicia Keys, Sheryl Crow and Rihanna to name a few, has launched her highly-anticipated, new salon Amoy Couture Hair. Joy Bryant hosted the opening festivities mid-Mercedes-Benz Fashion Week, with music by DJ Cassidy. Among the chic crowd mingling, dancing and sipping on Cîroc Diddy cocktails and Oriel Wines were Rachel Roy, Fashion Stylist Phillip Bloch, Emil Wilbekin, and Sports Illustrated swimsuit model Damaris Lewis. Joy toasted her longtime friend and hairstylist, Amoy, congratulating and praising her to attendees at the close of the evening.

A New York beauty industry veteran mentored by industry icon, Odile Gilbert – and featured in the famed work Her Style – Amoy launched her impressive career as a sought-after hair stylist, booking her career-first fashion show in Paris, styling the locks of the runway models for the Christian Dior couture collection in January 1998. Fashion maven Donatella Versace was next in line and, from there, Amoy was in-demand worldwide, styling hair for editorials and fashion shows, and transforming the looks of supermodels, Hollywood starlets, iconic fashion designers, and Grammy Award-winning musicians. Today, her impressive clientele includes Kerry Washington, Mary J. Blige, Joy Bryant, Selita Ebanks and Maggie Rizer.

As a full-service beauty salon, Amoy Couture Hair offers a wide range of beauty treatments for hair, nails and skin. With a chic, intimate atmosphere, every client that walks into Amoy Couture Hair is guaranteed to receive true VIP treatment. Plush seating and the glittering light from the chandeliers that hang overhead, clients are treated to luxurious comfort in a stylish setting. Amoy Couture Hair also boasts a Celebrity/VIP Room where shy style mavens can opt to have their hair styled away from the rest of the salon. Amoy’s special brand of expertise sets the salon apart from others in the industry. One of Amoy’s most sought-after signature styles is extensions, having perfected a number of techniques. Her one-of-a-kind approach to this complicated beauty procedure is known for creating beautiful looks that are easily maintained, modified and recognized in the industry as Amoy’s trademark. Amoy’s expertise also includes editorial, bridal, celebrity, blow-dry, cut and color styling.

For further information about Amoy, please visit www.amoycouturehair.com.

Jennifer Kandemir For Advanced Derma Laser Tech inc. Celebrates the Center's 10th Anniversary with Latisse

JENNIFER KANDEMIR FOR ADVANCED DERMA LASER TECH INC. CELEBRATES THE CENTER’S 10TH ANNIVERSARY WITH LATISSE®

Beauty Expert, Jennifer Kandemir for Advanced Derma Laser Tech Inc. celebrated the 10th Anniversary of her leading, groundbreaking hair removal center, located on New York City’s prestigious Madison Avenue with Latisse®, the revolutionary beauty treatment used to grow eyelashes, making them longer, thicker and darker. Guests enjoyed bites and cocktails, while experiencing the latest techniques in facial and body hair removal in an Introductory Session, receiving a complimentary prescription for Latisse®, as well as indulging in goodie bags valued at $100. The Beauty Bash also featured an exclusive giveaway for a free Latisse® kit and BOTOX® treatment.

Jennifer, owner of Advanced Derma Laser Tech Inc. and a veteran of the beauty industry, is inspired by a personal mission to rid the negative self-images of unwanted body hair from others, transforming the lives of her clients through her work. Personalized attention and service sets Advanced Derma Laser Tech Inc. apart from others in the industry— upon a client’s first visit, he/she is greeted with a one-on-one consultation to address any questions or concerns they might have. The chicly-decorated space boasts an elegantly clean aesthetic, producing a tranquil atmosphere that sets clients at ease from the moment they step inside. Advanced Derma Laser Tech. Inc. employs two state-of-the-art types of laser hair removal technology – the Cutera Nd: YAG and the Alexandrite by Candela Gentle Laser – according to skin color/type. For further information, please visit www.advanceddermalaser.com.

ABOUT LASER HAIR REMOVAL: Each body area requires six treatments, spaced six-to-eight weeks apart, to ensure permanent hair reduction. The length of time for each treatment varies dependent upon body area, ranging from one minute (e.g., upper lip), to fifteen minutes (e.g., bikini line), to one hour (e.g., legs). Laser hair removal is most successful for those with darker hair, resulting in permanent reduction. While those with lighter hair may not see completely permanent results, laser treatments will cause the hair to grow softer and less frequently.

The Weinstein Company & Insignia Productions Celebrates Quentin Tarantino at Star-Studded Lunch

THE WEINSTEIN COMPANY & INSIGNIA PRODUCTIONS CELEBRATES QUENTIN TARANTINO AT STAR-STUDDED LUNCH

The Weinstein Company and hot, new event-planning company, Insignia Productions – owned by Ranee Bartolacci-Meir – held an afternoon fête for legendary Director Quentin Tarantino, toasting the Academy Award-nominated film, Inglourious Basterds at legendary L.A. eatery, Musso & Frank’s. The day’s A-list guest-list – including Eli Roth, Ron Howard, Jacqueline Bisset, Jon Voight, Harvey Weinstein, Norman Lloyd, Martin Landau, Cloris Leachman, Bruce Davison, Sam Jean, Irwin Winkler and Lawrence Bender – enjoyed a gourmet lunch and brief speech by the honored filmmaker himself.

The critically-acclaimed film has made a splash this 2010 Awards Season, taking home the Golden Globe for Best Supporting Actor (Christoph Waltz), and the Screen Actors Guild Award for Best Cast and Best Supporting Actor (Christoph Waltz). Inglorious Basterds has been nominated for eight Academy Awards, including Best picture, Best Supporting Actor (Christoph Waltz), Best Director (Quentin Tarantino) and Best Original Screenplay. Written and directed by Quentin Tarantino, Inglourious Basterds stars Brad Pitt, Christoph Waltz and Mélanie Laurent and tells the story of two plots to assassinate Nazi Germany's political leadership.

Insignia Productions is a luxury full-service event production company specializing in intricate inspired design, customized planning and the logistical production of private and corporate functions, based in New York City. Client specific, Insignia Productions works to fulfill the individualized needs of its clientele, personalizing each event through distinguishing imaginative design. Owner, Ranee Bartolacci-Meir enjoys working one-on-one with clients, helping to celebrate milestones and create memories. For further information, please visit www.insigniaproductions.com.

The Global Leaders Meet in New York City

THE GLOBAL LEADERS MEET IN NEW YORK CITY

The Global Leaders – the largest exclusive senior level business network in the world – recently hosted its inaugural meeting in New York City at the prestigious Yale Club. This inaugural meeting was the first face-to-face meeting of The Global Leaders, held for individuals who are running businesses and who hold, or have held, the title of Partner, President, CEO or member of their organization’s Board of Directors. Attending members of The Global Leaders were given the opportunity to network with peers, to share information and insights, to facilitate business relationships and to agree on a way forward as a group. The meeting had an impressive turnout with over 120 key representatives attending the event.

The evening was host to two notable guest speakers— the first was Frederick Frank, former Vice Chairman of Lehman Brothers and Barclays Capital, who gave an insightful and stimulating talk on capital markets, with a focus on the pharmaceutical and biotechnology industries and the possibilities they have going forward.

Next, spoke Ambassador Ahmad Kamal, who served as a professional diplomat in the Ministry of Foreign Affairs of Pakistan for close to forty years, during which time he held diplomatic postings in India, Belgium, France, the Soviet Union, Saudi Arabia, the Republic of Korea, and with the United Nations both in Geneva and in New York. He continues to be a Senior Fellow of the United Nations Institute of Training and Research and a Visiting Professor at six American universities. His speech on globalization and the change engendered by emerging markets was topical and thought-provoking.

The morning after the meeting The Global Leaders were honored at the Opening Bell Ceremony at NASDAQ. Co-Founder George Bickerstaff made a brief speech about the inaugural meeting and rang the opening bell. The ceremony was aired on BNN, Fox, Fox Business, and CNBC.

Established in 2009, The Global Leaders aims to connect people across the four pillars of business, government, education, and philanthropy through intergroup communication; such communication is achieved through providing opportunities, such as the New York City meeting, for members to meet face-to-face, network, and discuss their collective and individual impact. The Global Leaders has 40,000+ key executives in its group, including 12,800 who participate in one of the organization’s senior leadership groups. Members of The Global Leaders lead, or have led, over 10,000 global companies with revenue exceeding $7.0 trillion, assets exceeding $50 trillion and employing over 25 million people in 160+ industries and 84 countries. The Global Leaders is present in over 100 countries, supporting over 150 industries, and managing assets that total over $50 trillion. Founded less than a year ago, The Global Leaders is adding over 100 key executives per week. Upcoming meetings will be held in Washington, D.C., San Francisco, and Los Angeles.

For more information on The Global Leaders, please visit www.tgleaders.com.

Racecar Driver Tim George Jr. signs with Richard Childress Racing for 2010 ARCA Racing Series

RACECAR DRIVER TIM GEORGE JR. SIGNS WITH RICHARD CHILDRESS RACING FOR 2010 ARCA RACING SERIES

Catching the attention of motorsport fans and veterans alike, Richard Childress Racing (RCR) recently announced it has signed Tim George Jr. as a developmental driver to compete full-time in the 2010 ARCA Racing Series, presented by RE/MAX.

As the season is scheduled to start on February 6, 2010 at Daytona International Speedway in Daytona Beach, FL., RCR will field the No. 31 Chevrolet Impala for Tim throughout the twenty-race ARCA Series season, competing on seventeen different tracks, concluding on October 9, 2010 at Rockingham Speedway in Rockingham, NC. A crew chief for the team will be named at a later date.

“The goal of RCR’s driver development program is to enhance and strengthen the skills needed to compete at NASCAR's top levels,” explains Mike Dillon, Vice President of Competition for Richard Childress Racing who also oversees the Driver Development Program. “A second season in the ARCA Series will allow Tim to further develop his driving skills in a stock car since he only has one year of experience. We'll put together a strong crew chief and team that will allow Tim the opportunity to develop his talents to the fullest.”

In the 2009 ARCA RE/MAX Series, his rookie season, Tim finished 11th in the competition’s point standings, with a best finish of 5th at New Jersey after starting second-to-last. Tim made his RCR debut on November 13, 2009 at the NASCAR Camping World Truck Series race at Phoenix International Raceway, where he qualified 26th and finished 29th after getting caught up in an accident on lap 132.

“I am honored by the opportunity to work with, and learn from, Richard Childress, Mike Dillon and the rest of the RCR team. I am ready to absorb as much as possible in 2010 from the wealth of knowledge that the organization holds,” says Tim. “My No. 1 goal is to enhance my ability at setting up these cars. Another season in the ARCA Series, in which I have competed on most of the tracks, will allow me to better focus on such. At the moment, we are in the process of finding the right crew chief that will help me learn the most. I'm looking forward to testing with my new team at Daytona later this month.”

About Richard Childress Racing:
Celebrating its 40th anniversary in 2009, Richard Childress Racing has earned more than 180 victories and 12 NASCAR championships, including six in the Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. RCR's tenure in the ARCA Series dates back to the early 1990s with driver Charlie Glotzbach who won at Talladega Superspeedway in 1990, 1991 and 1992 in an RCR-prepared car. Glotzbach also won in an RCR car at Atlanta Motor Speedway in 1990. RCR has also fielded ARCA cars for Clint Bowyer (finished second at Nashville Superspeedway in 2003) and Childress’s grandson Austin Dillon in 2009. In addition to finishing 15th at Kentucky Speedway, Dillon earned a pair of runner-up finishes in the RCR car at Michigan International Speedway and Iowa Speedway. RCR also fielded a car for second-generation driver Kyle Grissom at Rockingham Speedway in 2009.

About Tim George Jr.:
As a young boy growing up in New York City, Tim George Jr.’s first love was his father’s 1964 Corvette Sting Ray. At 28, Tim has transformed his childhood passion into a career in the world of professional auto racing, with the ultimate goal of becoming a NASCAR Spring Cup Series driver. Working through an intense, action-packed 2009 racing schedule, Tim has proven himself a force to be reckoned with on the racetrack— competing in the 2009 ARCA RE/MAX Series, in addition to select Gran-Am Rolex events, NASCAR Truck and Nationwide events, and in the NASCAR Whelen Series. Graduating from the University of Miami with a B.A. in English and a Double Minor in History and Economics, Tim was drawn to motorsports in 2004, when his passion for cooking led him to cater events for the Ferrari Challenge Series in hopes of someday owning his own restaurant— there, Tim fell in love all over again with the sound, smell and excitement of racing. By 2007, Tim was competing regularly in the Grand-American Koni Challenge Series where he earned a podium experience in his first season of professional motorsports. Tim quickly moved up to compete in one of the highest forms of sports car racing in the world, the Grand-Am Rolex Series with The Racer’s Group. He earned the title of 2008 MESCO “Building for the Future” Rolex Rookie of the Year, and finished an impressive fourth place in the Rolex GT Championship.

www.timgeorgejr.com is updated frequently with news, press, and racing results.
Follow Tim George Jr. at www.twitter.com/TimGeorgeJr.

Kim Porter and Next Generation Beverage, LLC Host a Lunch for Grammy Award-Winning Artist, Estelle

KIM PORTER AND NEXT GENERATION BEVERAGE, LLC HOST A LUNCH FOR GRAMMY AWARD-WINNING ARTIST, ESTELLE

On the eve of 52nd Annual Grammy Awards, Kim Porter and leading, innovative beverage company, Next Generation Beverage, LLC hosted an afternoon lunch at L.A. hotspot, Philippe Chow. The afternoon, held in anticipation of cutting-edge, Grammy Award-Winning Recording Artist, Estelle’s highly-anticipated album, All of Me, also previewed an exclusive tasting of hot, new beverages—Serenity Zen Beverage®, Sin Vitality Drink® and Sin-Free Vitality Drink®.

As the Award Season continues with the music industry’s most highly-acclaimed event, Estelle, with already one Grammy Award under her belt, celebrates her return to the music scene with her forthcoming sophomore album, All of Me.

The who’s-who of Tinseltown was in attendance including, actor Hill Harper, actress Claudia Jones (Deal or No Deal, Celebrity Apprentice 2), actor Darrin Henson (Stomp the Yard), DJ K-SLY, actor Drew Seeley (The Disney Channel), actress/model Jaimie Hilfiger, BET Host Leslie “Big Lez” Segar, actor Michael Epps, Minnesota Timberwolves’ Rashad McCants, model Shawn Palm, BET 106th & Park’s Terrence J., actor Trason Bragg, Showtime’s Soul Food’s Vanessa Williams and William “Thunder” Smith (NBC’s American Gladiators). Guests mingled throughout the afternoon, fêting Estelle’s new, upcoming album. Estelle burst onto the music scene in 2008 with her collaborative hit single with Kanye West, American Boy— hitting the Top Ten of music charts around the globe, ranking as No. 7 on Rolling Stone’s 100 Best Songs of 2008.

For further information on Next Generation Beverage, LLC and the beverages, please visit www.nextgenerationbeverage.com, www.drinkserenity.com, and www.drinkinsin.com. For further information on Estelle and her new album, please visit www.estellemusic.com .

A Sports Fan's Dream - Next Generation Beverage, LLC Presents the First Annual Action for Autism Gala and Donates $10,000

A SPORTS FAN’S DREAM—NEXT GENERATION BEVERAGE, LLC PRESENTS THE FIRST ANNUAL ACTION FOR AUTISM GALA AND DONATES $10,000

Last night, innovative, new beverage company Next Generation Beverage, LLC presented the First Annual Auction for Autism Gala, the company’s first philanthropic involvement. Autism, a cause close to the Next Generation Beverage team’s hearts, the evening benefitted both the National Autism Association and the Eden II Programs.

The evening’s guests included New York sports stars Giants Running Back, Brandon Jacobs, the New York Mets’ No. 1 Prospect, Fernando Martinez, and New York Rangers’ Ron Greschner, whom all enjoyed the soirée which included a Dinner, crafted by iconic New York City restaurant, Marina del Ray, as well as a highly anticipated Sports Memorabilia Silent Auction. Additionally, at the close of the night’s festivities, guests took home exclusive, autographed framed pictures of Jacobs and Martinez, and received a photograph with each player to be mailed following the event.

The Silent Auction’s hot ticket items included a signed photo of baseball hero Mickey Mantle and legendary Yankee manager Billy Martin, signed helmets by Joe Namath and Terry Bradshaw, signed Derek Jeter photo, signed A-Rod baseball and an Eli Manning game shirt. In addition to the amount raised by the auction, Next Generation Beverage made two donations each for $5,000—one to the National Autism Association and one to the Eden II Programs.

The mission of the National Autism Association is to educate and empower families affected by autism and other neurological disorders, while advocating on behalf of those who cannot fight for their own rights. The mission of the Eden II Programs is to provide people with autism specialized community-based programs and other opportunities, with the goal of enabling them to achieve the highest possible quality of living across their life spans.

ABOUT NEXT GENERATION BEVERAGE, LLC: With a goal to revitalize the beverage industry with innovative products and marketing, Next Generation Beverage, LLC, is the brainchild of a team of businessmen – Rich Wilson, Ross Pantano, Thomas Toscano, Luis Fernandez and Nat Salvemini – each eager to revolutionize the soft drinks industry. Since its inception in the spring of 2009, Next Generation Beverage operations are devoted primarily to start-up and development activities, including obtaining start-up capital, developing the corporate hierarchy, establishing a business plan and identifying and contacting suppliers of functional beverages. A significant percentage of the company’s resources have been devoted to product development, marketing and sales activities regarding the inceptive products, Sin Vitality Drink®, Sin-Free®, and Serenity Zen Beverage®. Next Generation Beverage concocts and packages beverages that are original, unique blends of energy and relaxing drinks, setting itself apart from others in the marketplace. Unlike a number of its competitors within the beverage industry that originate overseas, Next Generation Beverage products are all domestically-produced. Next Generation Beverage, LLC products are sold through national and regional retailers, as well as local distributors.

For further information, please visit:
Next Generation Beverage, LLC: www.nextgenerationbeverage.com.
National Autism Association: www.nationalautismassociation.org/
Eden II: www.eden2.org

Shirley Maclaine, The Weinstein Company and Next Generation Beverage, LLC Toast Golden Globe Nominated, Nine, With Star-Studded Lunch

SHIRLEY MACLAINE, THE WEINSTEIN COMPANY AND NEXT GENERATION BEVERAGE, LLC TOAST GOLDEN GLOBE NOMINATED, NINE, WITH STAR-STUDDED LUNCH

Shirley MacLaine, The Weinstein Company and groundbreaking beverage company, Next Generation Beverage, LLC hosted a lunch fêting the star-studded, critically-acclaimed film Nine. Guests including Director Rob Marshall, Bob Balaban, Lisa Rinna, Richard Perry, Frances Fisher, Annette O’Toole, Susan Blakely and Harry Hamlin toasted the film’s cast while enjoying the exclusive preview tasting of new “it” drinks, Serenity Zen Beverage®, Sin Vitality Drink®, and Sin-Free®.

As the Award Season kicked off this weekend with the 67th Annual Golden Globes, Nine celebrated an impressive five nominations including Best Motion Picture, Comedy or Musical; Best Actor, Comedy or Musical (Daniel Day-Lewis); Best Actress, Comedy or Musical (Marion Cotillard); and Best Supporting Actress (Penelope Cruz).

With a goal to revitalize the beverage industry with innovative products and marketing, Next Generation Beverage, LLC, is the brainchild of a team of businessmen – Rich Wilson, Ross Pantano, Thomas Toscano, Luis Fernandez and Nat Salvemini – each eager to revolutionize the soft drinks industry. Next Generation Beverage concocts and packages beverages that are original, unique blends of energy and relaxing drinks, setting itself apart from others in the marketplace.

As its inceptive products, Next Generation Beverage, LLC, recently launched Serenity Zen Beverage® (perfect for those actors and actresses who need to calm their Awards Season jitters), one of the first-ever relaxation beverages with a unique blend of vitamins, natural flavors and extracts and relaxing, tranquil formula, all with zero calories, sugar and carbohydrate and a lightly-carbonated, pleasant taste; and Sin Vitality Drink®, a tempting alternative to other energy drinks with an alluring, revitalizing blend of vitamins, caffeine, natural flavors and a distinct power formula that results in a dynamic, great-tasting burst of vitality, packaged in a stylish, sleek can. Also, look out for Sin-Free®—on the heels of launching Sin® and Serenity®, Next Generation Beverage is set to introduce a sugar-free, low-calorie Vitality Drink counterpart for health conscious drinkers. For further information, please visit www.nextgenerationbeverage.com, www.drinkserenity.com, and www.drinkinsin.com.

Ringing in 2010 with Sin

RINGING IN THE NEW YEAR WITH SIN

This New Year’s Eve, champagne was out, and cocktails were in. A chic, savvy set of New Yorkers toasted 2010 with the hot, new vitality drink, Sin®. Sin Vitality Drink®’s exclusive preview tasting, held at Social Life Magazine’s New Year’s Eve 2010 fête, featured six tempting cocktails—all highlighting the sweet, lemony flavor of Sin®. With the Prince George Ballroom as the stylish backdrop, guests enjoyed music by DJ Marvilous and Tyger Lilly while sipping on energizing, playful drinks such as Gin & Sin, Sin on the Beach, Sin-City Iced Tea, The Sin Classic, Tequila Sin-Rise and Sin in the City.

A tempting alternative to other energy drinks, Sin Vitality Drink® is an alluring, revitalizing blend of vitamins, caffeine, natural flavors and a distinct power formula, resulting in a dynamic, great-tasting burst of vitality. Available in forthcoming seven ‘deadly sin’ flavors, Sin® is sure to please even the most discerning of energy beverage drinkers.

A departure from the often brash and oversized energy drinks available today, Sin®, is packaged in a stylish, sleek can that evokes a dark nocturnal look— a must-have for any night out, Sin® promises drinkers they won’t miss out on the after-party. The chic, provocatively-designed can is set to become a fixture at the most exclusive, sought-after nighttime haunts. Not a night owl? From busy young professionals seeking a boost during the middle of the work week, to savvy college students in need of an energizing pick-me-up during those ever-present all-nighters, to athletes wishing to jumpstart their workouts or practices, Sin® is the perfect zestful addition to any daily routine. The light, easy-to-carry 8.4oz. can is the perfect on-the-go accessory, whether you’re running out the door in the morning or hopping on the back of your Harley.

On the heels of launching Sin®, Next Generation Beverage is also set to introduce Sin-Free®, a sugar-free, low-calorie counterpart for health conscious drinkers…coming soon to a red carpet near you.

About Next Generation Beverage:
With a goal to revitalize the beverage industry with innovative products and marketing, Next Generation Beverage, LLC is the brainchild of a team of businessmen –Rich Wilson, Ross Pantano, Thomas Toscano, Luis Fernandez and Nat Salvemini – each eager to revolutionize the industry. Next Generation Beverage, LLC concocts and packages beverages that are original, unique blends of energy and relaxing drinks, setting itself apart from others in the marketplace. Unlike a number of its competitors within the beverage industry that originate overseas, Next Generation Beverage, LLC products are all domestically-produced. Sin Vitality Drink® and Serenity Zen Beverage® are the inceptive products of Next Generation Beverage, LLC. For additional information, please visit www.nextgenerationbeverage.com and www.drinkinsin.com.

The Samuel waxman Cancer Research Foundation raises $4.2 Million

THE SAMUEL WAXMAN CANCER RESEARCH FOUNDATION RAISES $4.2 MILLION

Held yesterday at New York City landmark The Park Avenue Armory, the 12th Annual Collaborating For a Cure Dinner and Auction benefited the Institute Without Walls®, the worldwide collaborative cancer research program supported by the Samuel Waxman Cancer Research Foundation (SWCRF). Elin and Michael Nierenberg joined forces with Dale and Peter Claman, Kristin Fizulich, Alyssa and Cliff Greenberg, and Mara and Baron Silverstein to host the event, which was attended by Scientific Director of the Foundation Dr. Samuel Waxman, Headline Performer Steve Winwood, Patti D’Arbanville, Victoria’s Secret Angels Rosie Huntington, Lindsay Ellingson and Candice Swanepoel, Sheila Jaffe, jewelry designer Loree Rodkin, Peter Tunney and Susan Meisel. The annual fête was produced and managed by Robin Lathrop of byRobin and Edward Salas of Backstage Productions. Headlined by Grammy award-winning singer-songwriter, Steve Winwood, the evening was also host to an exciting live auction and performance by The Lost Trailers.

This year, the 12th Annual Collaborating For a Cure raised close to $4.2 Million to support the Foundation’s research efforts to produce a cure for cancer. Known affectionately by New Yorkers as “The Waxman,” the yearly fête is considered to be among the top annual fundraising events in New York City, attended by more than 1,100 corporate executives, Board members and their guests.

During his keynote address, Samuel Waxman, M.D., Scientific Director of the Samuel Waxman Cancer Research Foundation, focused on the continuing work of the Foundation in developing treatments for reversing abnormal cancer cell behavior— the SWCRF is striving to develop therapies to prevent reoccurrence of dormant cancer cells, as it leads the field in understanding what makes cancer cells dormant and creating strategies to eradicate such cells. Calling upon the crowd of smiling guests, Dr. Waxman said, “I hope you will help take us to the next level;” closing his inspirational speech, “I can assure you that cancer does not stop unless we stop cancer. Please join me in that quest.”

The evening’s much-anticipated live and silent auctions offered guests the opportunity to bid on an exciting selection of exclusive items, including four pairs of tickets to the Victoria’s Secret Fashion Show, taking place Thursday, November 19, 2009 in New York City, which generated $125,000. Additional auction highlights included a once-in-a-lifetime cruise amongst the Caribbean Islands for six days/five nights on the luxurious 133-foot custom yacht M/Y Serque, which garnered a winning bid of $95,000; an exclusive getaway via a private flight aboard a Falcon 50 for five friends from New York City to St. Barts, which garnered a winning bid of $85,000; and a private wine tasting dinner in Italian Wine Merchants’ signature event space, Studio del Gusto, which sold twice, each garnered a winning bid of $30,000 for a total of $60,000. The Live Auction was led by C. Hugh Hildesley of Sotheby’s Auction House.

The Foundation’s Institute Without Walls® is a unique collaboration among the world-renowned scientists it funds, who share their knowledge to stimulate cross-fertilization and accelerate the pace of research. The Foundation has made $65+ million in grants supporting more than 160 scientists throughout the United States, Canada, China, Europe and Israel. The Samuel Waxman Cancer Research Foundation is a 501(c)(3) tax-exempt organization focusing on one of the most promising strategies for developing cures and treatments for many types of cancer; even offering hope for preventing cancer from developing. It is on the cutting edge of a revolution with alternatives to the traditional treatments of chemotherapy and radiation, which kill cancer (and healthy) cells.

Foundation supported research includes reprogramming chaotically growing cancer cells to behave normally and understanding cancer stem cells’ ability to spread and resistance to treatment. The results will lead to more precisely targeted treatments or preventatives having minimal side effects on the patients.

For more information please visit www.waxmancancer.org.