Serenity™ & The Canada Dry Bottling Company Team Up Delivering A Sense of Zen to Bustling New Yorkers

Serenity™ & The Canada Dry Bottling Company Team Up Delivering A Sense of Zen to Bustling New Yorkers

Next Generation Beverage LLC, the maker of Serenity Zen Beverage™ and a leader in the relaxation beverage category, has entered into a distribution agreement with one of the largest soft drink distribution groups in the United States— The Canada Dry Bottling Company of New York. This partnership will give Serenity™ a potential distribution in over 25,000 points in the New York City/ Greater Metropolitan Area, including the city’s five boroughs, Westchester and Long Island, and nine Northern & Central New Jersey counties— Bergen, Essex, Union, Middlesex, Passaic, Somerset, Hudson, Sussex, and Morris Counties.

With four distribution centers and over 150 beverage transports on the road each day, Canada Dry Bottling of New York’s experienced sales team will be a key component to Serenity™’s ability to provide excellent service to all points of distribution in the New York City/ Greater Metropolitan Area.

About Serenity Zen Beverage™: Sip your way to tranquility—an innovative blend of vitamins, natural flavors and extracts and a relaxing and tranquil formula, Serenity™ grants your wish to relax and unwind. Relax responsibly: with a sweetly-flavored vanilla taste, Serenity™ is a non-alcoholic source of relief and recovery, boasting zero calories, sugar and carbohydrates. Serenity™ is your relaxation must-have— whether you are in need of a comforting cap to a long day’s work, calmed nerves before a flight or just a sweet start to that long-awaited vacation. You may still have that 8:00AM meeting tomorrow, but for now, you have 8.4oz. of Zen.

About Next Generation Beverage, LLC: Based in Hoboken, NJ, Next Generation Beverage, LLC has in its portfolio a relaxation beverage offering—Serenity™ that is one of the fastest growing brands in the country. In addition to Serenity™, the company’s portfolio also boasts Sin™ & Sin-Free Vitality Energy™ drinks. For store locations and further details, please visit www.drinkserenity.com, www.drinkinsin.com and www.nextgenerationbeverage.com.

The Hurt Locker Celebrates at London's Chic Automat's Almada

THE HURT LOCKER CELEBRATES AT LONDON’S CHIC AUTOMAT’S ALMADA

Automat's Almada, London's hottest haunt under the chic, celeb-favorite eatery Automat, was host to the official after-party for The Hurt Locker following the film's six-award-sweep at the BAFTA Awards. Director Kathryn Bigelow, starring lead actor Jeremy Renner, producers Nicolas Chartier and Greg Shapiro, and screenwriter Mark Boal were all seen celebrating the night’s honors. Also spotted was movie producer Harvey Weinstein, who kept the party going after his own fête with A Single Man's Colin Firth, Carey Mulligan and the Olsen twins, celebrating until 6:00AM.

The Hurt Locker, which stars Jeremy Renner, Ralph Fiennes, Evangeline Lilly, Guy Pierce and Anthony Mackie, continues to earn impressive critical acclaim. At the BAFTA Awards, the film garnered awards for Best Film, Best Director (Kathryn Bigelow), Best Original Screenplay (Mark Boal), Best Cinematography, Best Editing and Best Sound. Looking ahead, The Hurt Locker is nominated for nine Academy Awards.

Automat fuses London's pleasure-seeking social appetite with New York's inimitable style, as an American Brasserie, Automat draws on New York's cultural and social energy beloved by Londoners, presented as a refined yet relaxed, stylish dining experience. This cultural exchange between the world’s two greatest cities is now home to Almada— tucked away below the chic dining locale, Almada has quickly become one a globally exclusive spots and a must-visit venue for London-bound celebrities. For further information, please visit www.automat-london.com.

Celebrity Hairstylist Amoy Pitters & Host Joy Bryant celebrate the opening of hot, new Salon — Amoy Couture Hair

CELEBRITY HAIRSTYLIST AMOY PITTERS & HOST JOY BRYANT CELEBRATE THE OPENING OF HOT, NEW SALON—AMOY COUTURE HAIR

It’s official—sought-after celebrity hairstylist Amoy Pitters, hair diva behind the locks of Naomi Campbell, Alicia Keys, Sheryl Crow and Rihanna to name a few, has launched her highly-anticipated, new salon Amoy Couture Hair. Joy Bryant hosted the opening festivities mid-Mercedes-Benz Fashion Week, with music by DJ Cassidy. Among the chic crowd mingling, dancing and sipping on Cîroc Diddy cocktails and Oriel Wines were Rachel Roy, Fashion Stylist Phillip Bloch, Emil Wilbekin, and Sports Illustrated swimsuit model Damaris Lewis. Joy toasted her longtime friend and hairstylist, Amoy, congratulating and praising her to attendees at the close of the evening.

A New York beauty industry veteran mentored by industry icon, Odile Gilbert – and featured in the famed work Her Style – Amoy launched her impressive career as a sought-after hair stylist, booking her career-first fashion show in Paris, styling the locks of the runway models for the Christian Dior couture collection in January 1998. Fashion maven Donatella Versace was next in line and, from there, Amoy was in-demand worldwide, styling hair for editorials and fashion shows, and transforming the looks of supermodels, Hollywood starlets, iconic fashion designers, and Grammy Award-winning musicians. Today, her impressive clientele includes Kerry Washington, Mary J. Blige, Joy Bryant, Selita Ebanks and Maggie Rizer.

As a full-service beauty salon, Amoy Couture Hair offers a wide range of beauty treatments for hair, nails and skin. With a chic, intimate atmosphere, every client that walks into Amoy Couture Hair is guaranteed to receive true VIP treatment. Plush seating and the glittering light from the chandeliers that hang overhead, clients are treated to luxurious comfort in a stylish setting. Amoy Couture Hair also boasts a Celebrity/VIP Room where shy style mavens can opt to have their hair styled away from the rest of the salon. Amoy’s special brand of expertise sets the salon apart from others in the industry. One of Amoy’s most sought-after signature styles is extensions, having perfected a number of techniques. Her one-of-a-kind approach to this complicated beauty procedure is known for creating beautiful looks that are easily maintained, modified and recognized in the industry as Amoy’s trademark. Amoy’s expertise also includes editorial, bridal, celebrity, blow-dry, cut and color styling.

For further information about Amoy, please visit www.amoycouturehair.com.

Jennifer Kandemir For Advanced Derma Laser Tech inc. Celebrates the Center's 10th Anniversary with Latisse

JENNIFER KANDEMIR FOR ADVANCED DERMA LASER TECH INC. CELEBRATES THE CENTER’S 10TH ANNIVERSARY WITH LATISSE®

Beauty Expert, Jennifer Kandemir for Advanced Derma Laser Tech Inc. celebrated the 10th Anniversary of her leading, groundbreaking hair removal center, located on New York City’s prestigious Madison Avenue with Latisse®, the revolutionary beauty treatment used to grow eyelashes, making them longer, thicker and darker. Guests enjoyed bites and cocktails, while experiencing the latest techniques in facial and body hair removal in an Introductory Session, receiving a complimentary prescription for Latisse®, as well as indulging in goodie bags valued at $100. The Beauty Bash also featured an exclusive giveaway for a free Latisse® kit and BOTOX® treatment.

Jennifer, owner of Advanced Derma Laser Tech Inc. and a veteran of the beauty industry, is inspired by a personal mission to rid the negative self-images of unwanted body hair from others, transforming the lives of her clients through her work. Personalized attention and service sets Advanced Derma Laser Tech Inc. apart from others in the industry— upon a client’s first visit, he/she is greeted with a one-on-one consultation to address any questions or concerns they might have. The chicly-decorated space boasts an elegantly clean aesthetic, producing a tranquil atmosphere that sets clients at ease from the moment they step inside. Advanced Derma Laser Tech. Inc. employs two state-of-the-art types of laser hair removal technology – the Cutera Nd: YAG and the Alexandrite by Candela Gentle Laser – according to skin color/type. For further information, please visit www.advanceddermalaser.com.

ABOUT LASER HAIR REMOVAL: Each body area requires six treatments, spaced six-to-eight weeks apart, to ensure permanent hair reduction. The length of time for each treatment varies dependent upon body area, ranging from one minute (e.g., upper lip), to fifteen minutes (e.g., bikini line), to one hour (e.g., legs). Laser hair removal is most successful for those with darker hair, resulting in permanent reduction. While those with lighter hair may not see completely permanent results, laser treatments will cause the hair to grow softer and less frequently.

The Weinstein Company & Insignia Productions Celebrates Quentin Tarantino at Star-Studded Lunch

THE WEINSTEIN COMPANY & INSIGNIA PRODUCTIONS CELEBRATES QUENTIN TARANTINO AT STAR-STUDDED LUNCH

The Weinstein Company and hot, new event-planning company, Insignia Productions – owned by Ranee Bartolacci-Meir – held an afternoon fête for legendary Director Quentin Tarantino, toasting the Academy Award-nominated film, Inglourious Basterds at legendary L.A. eatery, Musso & Frank’s. The day’s A-list guest-list – including Eli Roth, Ron Howard, Jacqueline Bisset, Jon Voight, Harvey Weinstein, Norman Lloyd, Martin Landau, Cloris Leachman, Bruce Davison, Sam Jean, Irwin Winkler and Lawrence Bender – enjoyed a gourmet lunch and brief speech by the honored filmmaker himself.

The critically-acclaimed film has made a splash this 2010 Awards Season, taking home the Golden Globe for Best Supporting Actor (Christoph Waltz), and the Screen Actors Guild Award for Best Cast and Best Supporting Actor (Christoph Waltz). Inglorious Basterds has been nominated for eight Academy Awards, including Best picture, Best Supporting Actor (Christoph Waltz), Best Director (Quentin Tarantino) and Best Original Screenplay. Written and directed by Quentin Tarantino, Inglourious Basterds stars Brad Pitt, Christoph Waltz and Mélanie Laurent and tells the story of two plots to assassinate Nazi Germany's political leadership.

Insignia Productions is a luxury full-service event production company specializing in intricate inspired design, customized planning and the logistical production of private and corporate functions, based in New York City. Client specific, Insignia Productions works to fulfill the individualized needs of its clientele, personalizing each event through distinguishing imaginative design. Owner, Ranee Bartolacci-Meir enjoys working one-on-one with clients, helping to celebrate milestones and create memories. For further information, please visit www.insigniaproductions.com.

The Global Leaders Meet in New York City

THE GLOBAL LEADERS MEET IN NEW YORK CITY

The Global Leaders – the largest exclusive senior level business network in the world – recently hosted its inaugural meeting in New York City at the prestigious Yale Club. This inaugural meeting was the first face-to-face meeting of The Global Leaders, held for individuals who are running businesses and who hold, or have held, the title of Partner, President, CEO or member of their organization’s Board of Directors. Attending members of The Global Leaders were given the opportunity to network with peers, to share information and insights, to facilitate business relationships and to agree on a way forward as a group. The meeting had an impressive turnout with over 120 key representatives attending the event.

The evening was host to two notable guest speakers— the first was Frederick Frank, former Vice Chairman of Lehman Brothers and Barclays Capital, who gave an insightful and stimulating talk on capital markets, with a focus on the pharmaceutical and biotechnology industries and the possibilities they have going forward.

Next, spoke Ambassador Ahmad Kamal, who served as a professional diplomat in the Ministry of Foreign Affairs of Pakistan for close to forty years, during which time he held diplomatic postings in India, Belgium, France, the Soviet Union, Saudi Arabia, the Republic of Korea, and with the United Nations both in Geneva and in New York. He continues to be a Senior Fellow of the United Nations Institute of Training and Research and a Visiting Professor at six American universities. His speech on globalization and the change engendered by emerging markets was topical and thought-provoking.

The morning after the meeting The Global Leaders were honored at the Opening Bell Ceremony at NASDAQ. Co-Founder George Bickerstaff made a brief speech about the inaugural meeting and rang the opening bell. The ceremony was aired on BNN, Fox, Fox Business, and CNBC.

Established in 2009, The Global Leaders aims to connect people across the four pillars of business, government, education, and philanthropy through intergroup communication; such communication is achieved through providing opportunities, such as the New York City meeting, for members to meet face-to-face, network, and discuss their collective and individual impact. The Global Leaders has 40,000+ key executives in its group, including 12,800 who participate in one of the organization’s senior leadership groups. Members of The Global Leaders lead, or have led, over 10,000 global companies with revenue exceeding $7.0 trillion, assets exceeding $50 trillion and employing over 25 million people in 160+ industries and 84 countries. The Global Leaders is present in over 100 countries, supporting over 150 industries, and managing assets that total over $50 trillion. Founded less than a year ago, The Global Leaders is adding over 100 key executives per week. Upcoming meetings will be held in Washington, D.C., San Francisco, and Los Angeles.

For more information on The Global Leaders, please visit www.tgleaders.com.

Racecar Driver Tim George Jr. signs with Richard Childress Racing for 2010 ARCA Racing Series

RACECAR DRIVER TIM GEORGE JR. SIGNS WITH RICHARD CHILDRESS RACING FOR 2010 ARCA RACING SERIES

Catching the attention of motorsport fans and veterans alike, Richard Childress Racing (RCR) recently announced it has signed Tim George Jr. as a developmental driver to compete full-time in the 2010 ARCA Racing Series, presented by RE/MAX.

As the season is scheduled to start on February 6, 2010 at Daytona International Speedway in Daytona Beach, FL., RCR will field the No. 31 Chevrolet Impala for Tim throughout the twenty-race ARCA Series season, competing on seventeen different tracks, concluding on October 9, 2010 at Rockingham Speedway in Rockingham, NC. A crew chief for the team will be named at a later date.

“The goal of RCR’s driver development program is to enhance and strengthen the skills needed to compete at NASCAR's top levels,” explains Mike Dillon, Vice President of Competition for Richard Childress Racing who also oversees the Driver Development Program. “A second season in the ARCA Series will allow Tim to further develop his driving skills in a stock car since he only has one year of experience. We'll put together a strong crew chief and team that will allow Tim the opportunity to develop his talents to the fullest.”

In the 2009 ARCA RE/MAX Series, his rookie season, Tim finished 11th in the competition’s point standings, with a best finish of 5th at New Jersey after starting second-to-last. Tim made his RCR debut on November 13, 2009 at the NASCAR Camping World Truck Series race at Phoenix International Raceway, where he qualified 26th and finished 29th after getting caught up in an accident on lap 132.

“I am honored by the opportunity to work with, and learn from, Richard Childress, Mike Dillon and the rest of the RCR team. I am ready to absorb as much as possible in 2010 from the wealth of knowledge that the organization holds,” says Tim. “My No. 1 goal is to enhance my ability at setting up these cars. Another season in the ARCA Series, in which I have competed on most of the tracks, will allow me to better focus on such. At the moment, we are in the process of finding the right crew chief that will help me learn the most. I'm looking forward to testing with my new team at Daytona later this month.”

About Richard Childress Racing:
Celebrating its 40th anniversary in 2009, Richard Childress Racing has earned more than 180 victories and 12 NASCAR championships, including six in the Sprint Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the Sprint Cup Series, Nationwide Series and Camping World Truck Series. RCR's tenure in the ARCA Series dates back to the early 1990s with driver Charlie Glotzbach who won at Talladega Superspeedway in 1990, 1991 and 1992 in an RCR-prepared car. Glotzbach also won in an RCR car at Atlanta Motor Speedway in 1990. RCR has also fielded ARCA cars for Clint Bowyer (finished second at Nashville Superspeedway in 2003) and Childress’s grandson Austin Dillon in 2009. In addition to finishing 15th at Kentucky Speedway, Dillon earned a pair of runner-up finishes in the RCR car at Michigan International Speedway and Iowa Speedway. RCR also fielded a car for second-generation driver Kyle Grissom at Rockingham Speedway in 2009.

About Tim George Jr.:
As a young boy growing up in New York City, Tim George Jr.’s first love was his father’s 1964 Corvette Sting Ray. At 28, Tim has transformed his childhood passion into a career in the world of professional auto racing, with the ultimate goal of becoming a NASCAR Spring Cup Series driver. Working through an intense, action-packed 2009 racing schedule, Tim has proven himself a force to be reckoned with on the racetrack— competing in the 2009 ARCA RE/MAX Series, in addition to select Gran-Am Rolex events, NASCAR Truck and Nationwide events, and in the NASCAR Whelen Series. Graduating from the University of Miami with a B.A. in English and a Double Minor in History and Economics, Tim was drawn to motorsports in 2004, when his passion for cooking led him to cater events for the Ferrari Challenge Series in hopes of someday owning his own restaurant— there, Tim fell in love all over again with the sound, smell and excitement of racing. By 2007, Tim was competing regularly in the Grand-American Koni Challenge Series where he earned a podium experience in his first season of professional motorsports. Tim quickly moved up to compete in one of the highest forms of sports car racing in the world, the Grand-Am Rolex Series with The Racer’s Group. He earned the title of 2008 MESCO “Building for the Future” Rolex Rookie of the Year, and finished an impressive fourth place in the Rolex GT Championship.

www.timgeorgejr.com is updated frequently with news, press, and racing results.
Follow Tim George Jr. at www.twitter.com/TimGeorgeJr.

Kim Porter and Next Generation Beverage, LLC Host a Lunch for Grammy Award-Winning Artist, Estelle

KIM PORTER AND NEXT GENERATION BEVERAGE, LLC HOST A LUNCH FOR GRAMMY AWARD-WINNING ARTIST, ESTELLE

On the eve of 52nd Annual Grammy Awards, Kim Porter and leading, innovative beverage company, Next Generation Beverage, LLC hosted an afternoon lunch at L.A. hotspot, Philippe Chow. The afternoon, held in anticipation of cutting-edge, Grammy Award-Winning Recording Artist, Estelle’s highly-anticipated album, All of Me, also previewed an exclusive tasting of hot, new beverages—Serenity Zen Beverage®, Sin Vitality Drink® and Sin-Free Vitality Drink®.

As the Award Season continues with the music industry’s most highly-acclaimed event, Estelle, with already one Grammy Award under her belt, celebrates her return to the music scene with her forthcoming sophomore album, All of Me.

The who’s-who of Tinseltown was in attendance including, actor Hill Harper, actress Claudia Jones (Deal or No Deal, Celebrity Apprentice 2), actor Darrin Henson (Stomp the Yard), DJ K-SLY, actor Drew Seeley (The Disney Channel), actress/model Jaimie Hilfiger, BET Host Leslie “Big Lez” Segar, actor Michael Epps, Minnesota Timberwolves’ Rashad McCants, model Shawn Palm, BET 106th & Park’s Terrence J., actor Trason Bragg, Showtime’s Soul Food’s Vanessa Williams and William “Thunder” Smith (NBC’s American Gladiators). Guests mingled throughout the afternoon, fêting Estelle’s new, upcoming album. Estelle burst onto the music scene in 2008 with her collaborative hit single with Kanye West, American Boy— hitting the Top Ten of music charts around the globe, ranking as No. 7 on Rolling Stone’s 100 Best Songs of 2008.

For further information on Next Generation Beverage, LLC and the beverages, please visit www.nextgenerationbeverage.com, www.drinkserenity.com, and www.drinkinsin.com. For further information on Estelle and her new album, please visit www.estellemusic.com .

A Sports Fan's Dream - Next Generation Beverage, LLC Presents the First Annual Action for Autism Gala and Donates $10,000

A SPORTS FAN’S DREAM—NEXT GENERATION BEVERAGE, LLC PRESENTS THE FIRST ANNUAL ACTION FOR AUTISM GALA AND DONATES $10,000

Last night, innovative, new beverage company Next Generation Beverage, LLC presented the First Annual Auction for Autism Gala, the company’s first philanthropic involvement. Autism, a cause close to the Next Generation Beverage team’s hearts, the evening benefitted both the National Autism Association and the Eden II Programs.

The evening’s guests included New York sports stars Giants Running Back, Brandon Jacobs, the New York Mets’ No. 1 Prospect, Fernando Martinez, and New York Rangers’ Ron Greschner, whom all enjoyed the soirée which included a Dinner, crafted by iconic New York City restaurant, Marina del Ray, as well as a highly anticipated Sports Memorabilia Silent Auction. Additionally, at the close of the night’s festivities, guests took home exclusive, autographed framed pictures of Jacobs and Martinez, and received a photograph with each player to be mailed following the event.

The Silent Auction’s hot ticket items included a signed photo of baseball hero Mickey Mantle and legendary Yankee manager Billy Martin, signed helmets by Joe Namath and Terry Bradshaw, signed Derek Jeter photo, signed A-Rod baseball and an Eli Manning game shirt. In addition to the amount raised by the auction, Next Generation Beverage made two donations each for $5,000—one to the National Autism Association and one to the Eden II Programs.

The mission of the National Autism Association is to educate and empower families affected by autism and other neurological disorders, while advocating on behalf of those who cannot fight for their own rights. The mission of the Eden II Programs is to provide people with autism specialized community-based programs and other opportunities, with the goal of enabling them to achieve the highest possible quality of living across their life spans.

ABOUT NEXT GENERATION BEVERAGE, LLC: With a goal to revitalize the beverage industry with innovative products and marketing, Next Generation Beverage, LLC, is the brainchild of a team of businessmen – Rich Wilson, Ross Pantano, Thomas Toscano, Luis Fernandez and Nat Salvemini – each eager to revolutionize the soft drinks industry. Since its inception in the spring of 2009, Next Generation Beverage operations are devoted primarily to start-up and development activities, including obtaining start-up capital, developing the corporate hierarchy, establishing a business plan and identifying and contacting suppliers of functional beverages. A significant percentage of the company’s resources have been devoted to product development, marketing and sales activities regarding the inceptive products, Sin Vitality Drink®, Sin-Free®, and Serenity Zen Beverage®. Next Generation Beverage concocts and packages beverages that are original, unique blends of energy and relaxing drinks, setting itself apart from others in the marketplace. Unlike a number of its competitors within the beverage industry that originate overseas, Next Generation Beverage products are all domestically-produced. Next Generation Beverage, LLC products are sold through national and regional retailers, as well as local distributors.

For further information, please visit:
Next Generation Beverage, LLC: www.nextgenerationbeverage.com.
National Autism Association: www.nationalautismassociation.org/
Eden II: www.eden2.org

Shirley Maclaine, The Weinstein Company and Next Generation Beverage, LLC Toast Golden Globe Nominated, Nine, With Star-Studded Lunch

SHIRLEY MACLAINE, THE WEINSTEIN COMPANY AND NEXT GENERATION BEVERAGE, LLC TOAST GOLDEN GLOBE NOMINATED, NINE, WITH STAR-STUDDED LUNCH

Shirley MacLaine, The Weinstein Company and groundbreaking beverage company, Next Generation Beverage, LLC hosted a lunch fêting the star-studded, critically-acclaimed film Nine. Guests including Director Rob Marshall, Bob Balaban, Lisa Rinna, Richard Perry, Frances Fisher, Annette O’Toole, Susan Blakely and Harry Hamlin toasted the film’s cast while enjoying the exclusive preview tasting of new “it” drinks, Serenity Zen Beverage®, Sin Vitality Drink®, and Sin-Free®.

As the Award Season kicked off this weekend with the 67th Annual Golden Globes, Nine celebrated an impressive five nominations including Best Motion Picture, Comedy or Musical; Best Actor, Comedy or Musical (Daniel Day-Lewis); Best Actress, Comedy or Musical (Marion Cotillard); and Best Supporting Actress (Penelope Cruz).

With a goal to revitalize the beverage industry with innovative products and marketing, Next Generation Beverage, LLC, is the brainchild of a team of businessmen – Rich Wilson, Ross Pantano, Thomas Toscano, Luis Fernandez and Nat Salvemini – each eager to revolutionize the soft drinks industry. Next Generation Beverage concocts and packages beverages that are original, unique blends of energy and relaxing drinks, setting itself apart from others in the marketplace.

As its inceptive products, Next Generation Beverage, LLC, recently launched Serenity Zen Beverage® (perfect for those actors and actresses who need to calm their Awards Season jitters), one of the first-ever relaxation beverages with a unique blend of vitamins, natural flavors and extracts and relaxing, tranquil formula, all with zero calories, sugar and carbohydrate and a lightly-carbonated, pleasant taste; and Sin Vitality Drink®, a tempting alternative to other energy drinks with an alluring, revitalizing blend of vitamins, caffeine, natural flavors and a distinct power formula that results in a dynamic, great-tasting burst of vitality, packaged in a stylish, sleek can. Also, look out for Sin-Free®—on the heels of launching Sin® and Serenity®, Next Generation Beverage is set to introduce a sugar-free, low-calorie Vitality Drink counterpart for health conscious drinkers. For further information, please visit www.nextgenerationbeverage.com, www.drinkserenity.com, and www.drinkinsin.com.